" ITREALMS: Experts urge youths to clean up social media, build personal brand - ITREALMS

Monday, July 21, 2025

Experts urge youths to clean up social media, build personal brand - ITREALMS

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Experts have cautioned youths to be mindful of their online presence, warning that irrelevant posts and unproductive associations can mar their job prospects, reports 
ITREALMS.
Experts urge youths to clean up social media, build personal brand - ITREALMS
This was the focus of the second phase of a month-long Employability and Soft Skills training organized for fresh graduates, graduates, and job seekers in Lagos, by the Lagos Island II by Lagos State Lawmaker, Hon. Suleiman 'Lanre Afinni, in partnership with Lagos State Employment Trust Fund (LSETF) held at Lagos City Centre, Sura.

Speaking on the theme: "Personal Branding and Social Media Optimization," the Director of Programme and Coordination, LSETF, Oyindamola Egbeyemi, emphasized the importance of creating a compelling online profile and CV, highlighting skills over tenure to attract recruiters and maximize visibility.

Oyindamola advised job seekers and entrepreneurs to engage effectively on social media, identifying the platforms that work best for them in terms of their sector and skill set.

She stressed the need to be strategic in putting oneself out there, where employers are looking for specific talents, emphasizing the importance of being professional in outlook, dressing well, and being timely and courteous.

The Head of Special Project, LSETF, Peter Ayobami Okanla, urged youths to build on their personal branding by making themselves marketable in digital footprints like Twitter, LinkedIn, and Instagram.

He emphasized the need to "clean up your social media footprints" by removing posts that do not align with one's goals and purpose.
Experts urge youths to clean up social media, build personal brand - ITREALMS
Peter also highlighted the importance of associating well on social media, noting that prospective employers look at whom you follow, tag, and comment on.

Participants, including Sofia Agbola and Lasbat Jawando, expressed optimism about the training, describing it as eye-opening and exciting.

They appreciated the opportunity to reposition themselves, create a personal brand, and prepare for the job market. 

The training included mock interview sessions, which will culminate in a job fair on July 30, marking the end of the one-month employability training.

Gbemi Omotoso/Editor

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