A brand was in the news recently, struggling to put out fires. The company had had a young lady arrested for what it perceived as an unacceptable online review. The action led to a lot of backlash on social media, some offline. The only thing I remember thinking was that I wish the firm had a functional public relations department or unit.
Public relations professionals, much like firefighters, rush into the heart of crises and emergencies to extinguish reputational fires and restore harmony. In a world where reputation is paramount, public relations professionals are mostly unsung heroes, akin to modern-day firefighters. Both professions share an uncanny resemblance in their approach to crises and emergencies, swiftly tackling and mitigating issues to protect the greater good.
Following the recent release of data confirming a sharp global decline in climate finance dedicated to adaptation efforts, the UN’s International Fund for Agricultural Development (IFAD) and partners have today unveiled a new financing mechanism to boost support to small-scale food producers in rural communities in Kenya, Rwanda, Tanzania and Uganda to adapt to a changing climate.
The Africa Rural Climate Adaptation Finance Mechanism (ARCAFIM) is a large-scale model of tailored finance for poor small-scale food producers and rural microenterprises. Small and medium-sized rural agribusinesses will also access concessional loans through this new scheme. The mechanism is scalable and can be replicated in other countries and regions.
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It was Albert Einstein that once said that “setting an example is not the main means of influencing another, it is the only means.” That sentiment expressed by Einstein is the primary essence behind the theory of transformational leadership, which requires passion, charisma, and the ability to motivate others.
