In line with its innovative leadership, mobile
telecommunications network operator, Etisalat Nigeria, has stepped up its services
with a new tariff plan for the customers, tagged ‘EasyDay.’
The Chief Commercial Officer (CCO) at Etisalat Nigeria, Mr.
Wael Ammar confirmed this to ITRealms, saying that the new tariff plan allows subscribers on its
EasyStarter and EasyCliq packages to enjoy lower tariffs based on their daily
spend.
He also said in a press statement, a copy of which was made
available to to ITRealms that the Easyday tariff plan which is available to
Etisalat’s existing and prospective subscribers could be activated once the subscriber
reaches a certain threshold, thereby allowing customers on the package to get
low tariffs to make all their national calls for the rest of the day.
New subscribers, Ammar said, could activate and enjoy the
new tariff plan by buying either an EasyCliq or Easy Starter line, and then
opting-into the EasyDay plan to get lower call tariffs daily.
He explained that for existing subscribers, using the EasyCliq
or EasyStarter packages, all they need to do is simply migrate to the new
tariff plan.
“New and existing subscribers can opt in by dialing *239*1#,”
he said, stressing that this is a unique tariff plan based on regressive
billing such that when customers have used up to a particular amount in a day, their
call cost per second is instantly lowered.
“Once you opt-in to easy day, your tariff drops first to 40k
per second to all networks. Once a subscriber then spends N50 in a day, either
on calls, SMS or PAYG data, all subsequent calls will be charged at 20k per second
for the rest of the day,” he said.
Ammar went on to elucidate that the new tariff plan was the
product of months of intensive consumer research.
“As a customer-centric brand, we are always in tune with the
desires of our customers, and will always go the extra mile to make sure that
these desires are met,” he said.
As said by him, the research showed that customers not only
want to enjoy low but transparent tariffs on their calls.
“They have constantly asked for a regressive format whereby
a premium is charged on the very first minute, with subsequent minutes made
cheaper. This is what we are giving them with our new tariff plan, Easy Day,”
he clarified.
Remmy Nweke
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