Why Etisalat introduced new brand campaign - Evans

The latest introduction of a new brand campaign by Etisalat Nigeria has been explained by the chief executive officer, Mr. Steven Evans, describing it as a ‘way of life.’

Speaking in Lagos at the media launch including ITRealms Online held recently at Eko Hotel and Suites, Mr. Evans accompanied by other top management staff of the mobile network operator, said the latest Etisalat’s campaign in Nigeria celebrates the essence of the brand, which brings to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

According to him the launch seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

“The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do. Today, we are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria” he said.

For the Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar, narrated that innovation is in the DNA of every product Etisalat has launched.

“… From easy starter with HomeZone and You & Me, easy cliq with Talk & Share and Cliq for the week, easy life with its unique affordable tariff to easyblaze the fastest broadband service in Nigeria – products that become a part of the daily lives of Nigerians; products that are cool and trendy to associate with while Etisalat makes its subscribers lives easier,” he noted.

At Etisalat, he said, the 0809ja way is the unusual way of doing things, challenging the norm, thinking differently, bringing a positive attitude to our service.

“It’s a mindset that is setting us apart from everyone else. We don’t do things different because we can; we’re simply different. It’s this attitude that we’re celebrating today,” he said, stressing that bigger and stronger than ever before with more than 12 million subscribers in the country, Etisalat has continued to set the trend with commitment to quality, innovation, and customer focus,

Highpoints of the media event included the release of the world class advertising for radio, press and outdoor, the 0809ja 4 life music video and soundtrack.

Remmy Nweke

ITREALMS Online ... delivering news for ICT4D

Nokia 103, affordable first entry level phone debuts in Nigeria

Nokia 103

Living up to its campaign pay-off, ‘connecting people’ the mobile phone leading manufacturer, Nokia has debut with Nokia 103 into the Nigerian market.

Affirming this to ITRealms Online, the Vice President, Nokia West Africa, Mr. James Rutherford, said the choice of Nigeria is based on the trust of the mobile phone maker of the nation’s ICT sector.

Nokia 103, which is acclaimed the most affordable mobile phone to date, he said, was designed exclusively for people buying their first phones.

He explained that the choice of Nigeria as the lead market for this device underscores the importance of the Nigerian market and the need to empower millions of Nigerians who are yet to acquire a mobile phone.

Nokia 103, he further explained is for people looking for an affordable and practical phone that gives them the essential features needed to help them progress economically and socially without compromising on design and quality.

“Apart from its fresh look and durable anti-scratch cover, the Nokia 103 is designed with long lasting battery life of up to 11 hours talk time and 27 days standby time,” he said.

Other features, Mr. Rutherford said include built-in flashlight, Frequency Modulated (FM) radio, speaking clock and Media Player (MP-3) grade ringtones.

As said by him, Nokia is the only company providing mobile devices to people in virtually every market of the world, across economic segments.  “Of the world’s 7 billion people, 3.2 billion don’t have a phone yet due largely to economic constraints,” he disclosed, adding that Nokia has been progressively lowering the entry barrier to the market while continually increasing the capability of its devices and delivering phones with contemporary fresh designs.

Nokia, he maintained is committed to mobilize the next generation of mobile phone users across the globe.

“… The next billion and beyond to ensure they have access to the advantages of mobile technology,” he said, stressing that with the Nokia 103, the mobile phone manufacturing company is making mobile connectivity a reality for lower-income consumers.

Remmy Nweke

ITREALMS Online ... delivering news for ICT4D