Everyone talks of the power of social media. It is undeniable. Experts point out that while it holds incredible potential for good, it also has a dangerous capacity for harm.
Today, a social media post can transform an individual's life or spark outrage across borders within minutes. It is no surprise, therefore, that multinational corporations are increasingly finding themselves caught in the crossfire of geopolitical tensions, misinformation, and emotional nationalism, because of the power of social media. Digital mobs are on the rise.



















