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Showing posts with label strategies. Show all posts
Showing posts with label strategies. Show all posts

Friday, October 10, 2025

Winning End-of-Year Market in Nigeria: Strategies for Unstoppable Growth by Reuben Kalu - ITREALMS

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The final quarter of the year, especially November and December, is the highest-selling season for many businesses in Nigeria. Consumers are more eager to spend, festive activities drive demand, and competition among brands intensifies. The question is: how do you ensure your business doesn’t just participate, but dominates? The answer lies in strategic positioning. 
Winning End-of-Year Market in Nigeria: Strategies for Unstoppable Growth by Reuben Kalu - ITREALMS
To attract the larger market, businesses must go beyond price slashes and quick promotions. Instead, they need to study their market, understand their target audience, and build a comprehensive marketing campaign that covers every aspect of the sales funnel.

Wednesday, September 10, 2025

TD Africa, IBM unveil innovation strategies @GITEX Nigeria 2025 - ITREALMS

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Africa’s leading technology distributor, TD Africa, proudly participated in the just-concluded GITEX Nigeria 2025, held for the first time in the country from September 1st to 4th. The exhibition, hosted at the Eko Hotel Convention Centre, brought together global tech leaders, professionals, and exhibitors showcasing innovations in AI, IoT, cybersecurity, fintech, and more.
TD Africa, IBM unveil innovation strategies @GITEX Nigeria 2025 - ITREALMS
In collaboration with IBM operated by MIBB, TD Africa demonstrated its commitment to empowering individuals and businesses across Africa through technology and innovation. Their joint presence at the exhibition drew significant attention from industry leaders, policymakers, and innovators alike.

Tuesday, September 03, 2024

Femi Akinyelure's strategies for bridging Nigeria's electrification gap in rural communities - ITREALMS

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Going by the understanding of the international development institutions, such as the World Bank, African Development Bank (AfDB) and significant other global agencies, development administration, is not only the core of any nation's public service structure but includes such other segments of productive engagements, that are private sector-driven.
At least, this much was explained and given credence to in an exclusive interview this reporter, had with Ajay Banga, the President of the World Bank, during his first ever visit to Nigeria, in August 2023.

Monday, May 20, 2024

Air Peace battle for skies: Strategies to gain competitive advantage by Austin Okere - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!

Battle for the skies
Congratulations to Air Peace on its inaugural flight to London and for achieving full bookings for the upcoming months, thanks to attractive ticket prices. Over the past fortnight, Air Peace has been making waves on social media for various reasons. On a positive note, the airline shared a LinkedIn post featuring a picture of former Nigerian President, Chief Olusegun Obasanjo, aboard a return flight to London. The caption highlighted his positive experience, stating, "I went, it was pleasant. I came back, it was even more pleasant." However, on a different note, Nigeria Stories recently reported that the United Kingdom Civil Aviation Authority has contacted Nigeria's Civil Aviation Authority regarding alleged violations of aviation safety regulations by Air Peace.
Air Peace battle for skies: Strategies to gain competitive advantage by Austin Okere - ITREALMS
The significance of Air Peace's impact on airfares along the Lagos-London route cannot be overstated. Since commencing operations on March 30, Air Peace has maintained its round-trip economy ticket price at $1,000 (₦1.2 million), a substantial reduction compared to the previous rates charged by international airlines, which could soar up to $2,500 (₦3 million). This bold pricing approach has disrupted the established norms, prompting foreign carriers to reassess their pricing frameworks.

Tuesday, February 27, 2024

Telecom infrastructure: Maida says collaboration key to comprehensive strategies - ITREALMS

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The Executive Vice Chairman (EVC) of the Nigerian Communications Commission (NCC), Dr. Aminu Maida, has declared that collaboration is key to development of comprehensive risks and mitigation strategies on telecom infrastructure, reports ITREALMS.
Telecom infrastructure: Maida says collaboration key to comprehensive strategies - ITREALMS
Speaking at the recently held Telecoms Industry Risk Management conference at Radisson Blu Hotel, Ikeja GRA, Lagos, the EVC asserted that collaboration is a key driver of his leadership in the commission.

Friday, November 17, 2023

WSES2023: Stakeholders warn startups on get rich quick syndrome - ITREALMS

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Pioneer and successful players in startup businesses have unanimously advised that success could only come in the way of upcoming entrepreneurs through passion and perseverance rather than the desire to get rich quick.
WSES2023: Stakeholders brainstorm on success strategies for startups - ITREALMS
They gave the advice on Thursday at the breakout session on the WorldStage Economic Summit 2023 held at the event centre of the Nigerian Exchange, Lagos themed “The Game Changer.”

Friday, September 08, 2023

LinkedIn's game-changer: Algorithm strategies for professionals by Reuben Kalu - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!

In today's digital age, social media platforms have transformed into powerful tools for personal branding, networking, and professional growth. Among these platforms, LinkedIn stands out as the premier platform for professionals and businesses alike. With its vast user base and unique algorithm, LinkedIn offers unparalleled opportunities for users to expand their reach and influence.
LinkedIn's game-changer: Algorithm strategies for professionals by Reuben Kalu - ITREALMS
Understanding the LinkedIn algorithm
Before we dive into the strategies for harnessing the power of the LinkedIn algorithm, it's essential to grasp how it works. Like most social media platforms, LinkedIn employs a complex algorithm designed to curate content and prioritize it in users' feeds. However, LinkedIn's algorithm is tailored to cater specifically to professional content and interactions.

Sunday, August 20, 2023

HEDA calls for transparent implementation strategies, monitoring - ITREALMS

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A leading civil society organization, the HEDA Resource Centre, has responded to the recent announcement by the Federal Government to provide 5 billion Naira as financial support to the 36 states, aimed at mitigating the impact of the removal of petrol subsidy, reports 
ITREALMS.
HEDA calls for transparent implementation strategies, monitoring - ITREALMS
HEDA stressed the importance of transparent implementation frameworks and robust strategies to ensure accountability and effective utilization of these funds.

Friday, June 30, 2023

Growth: Effective marketing strategies for Nigerian service providers by Reuben Kalu - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!


Summary:
Strategic marketing tactics play a vital role in helping Nigerian service providers thrive in a dynamic business landscape in whatever sector, whether medical, ecommerce, printing, or marketplace businesses. 
Growth: Effective marketing strategies for Nigerian service providers by Reuben Kalu - ITREALMS
In the remaining half of the year, it is crucial to focus on refining target audiences, enhancing online presence, leveraging customer testimonials, offering personalized experiences, collaborating with local influencers and partners, implementing effective email marketing campaigns, prioritizing customer retention, monitoring data, staying ahead of industry trends, and optimizing strategies for success in the Nigerian market.

Wednesday, June 28, 2023

Bridging the Gap: Strategies for business sustainability by Emma Asika - ITREALMS

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The world’s natural reserves are fast diminishing at a worrisome speed, almost two times quicker than mother earth can recreate. This figure is projected to be 2.3 times what is sustainable by 2050. Yearly, 50 million tonnes of e-waste contribute to this, which is tantamount to the size of all commercial aircraft ever made.
Bridging the Gap: Strategies for business sustainability by Emma Asika - ITREALMS
Hence, achieving a sustainable environment is incumbent on implementing a circular business model like waste reduction, recycling, and regenerating products, and advocating sustainable production processes.

Monday, June 13, 2022

Prof. Stevenson: Techpreneurs must avoid Jumia, Konga strategies to survive - ITREALMS

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E-commerce in Nigeria has often been touted as a difficult terrain and not for the faint-hearted.
This position is backed up by concrete facts and verifiable evidence, especially when one considers the well-documented struggles of several players in the sector. Despite the allure and glitter that the segment holds, one requires deep pockets and a strong dose of guts and bloody-mindedness to survive in e-commerce, especially in a very challenging market such as Nigeria.

Wednesday, June 01, 2022

Gemsbok boss endorses Peter Obi presidency, outlines 10-point strategies to woo north – ITREALMS

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South African-based Nigerian cybersecurity expert and chief executive officer of Gemsbok Group, Mr. Charles Awuzie has endorsed the candidacy of Mr. Peter Obi as the presidential flagbearer of the Labour Party in the 2023 elections, reports 
ITREALMS.
Labour Party Presidential candidate, Mr. Peter Obi and Charles Awuzie
Awuzie who also is a member of Forbes Business Council Member and leader of #Transhumanism in Africa, outlined a 10-point strategies on how to sell Peter Obi to Nigerians, especially the north.

Monday, February 11, 2019

ICTLOCA demands govt deliberate strategies to boost local consumptions – ITREALMS

The ICT Local Content Association (ICTLOCA) rose from a one-day ICT Community Roundtable in Lagos to demand from the federal government, a deliberate strategies to boost consumptions of goods and services locally, reports ITREALMS.

ICTLOCA, ITREALMS gathered, is acclaimed champion for the protection of interest of local ICT practitioners and implementation of the Nigerian Oil and Gas Industry Content Development (NOGICD) Act 2010 and other local content policies of government on the use and deployment of indigenous Information Communication Technology products and services in the oil and gas among other sectors in Nigeria.

ICTLOCA in a 16-point communique made available to ITREALMS by the National Public Relations Officer, Tolulope Adedoyin, the group underlined that demanded that government should encourage deliberate consumption of local ICT goods and services in the public and private sector, according to the NOGICD Act 2010.

ITREALMS also reports that they urged the Nigerian Content Development and Monitoring Board (NCDMB) to ensure that the websites of Nigerian Companies bidding for contracts must be hosted locally and that they use a .ng domain name.

Just as they seek NCDMB to provide ICTLOCA access to Annual Nigerian Content Performance Report relating to ICT Contracts in the Oil and Gas industry and other relevant information to assist the association.

Equally, they said, NITDA should certify local ICT Software and certify local vendors, in addition to enforcement and monitoring of local content laws and policies of government on the promotion of local content in ICT by the Computer Professionals Registration Council of Nigeria (CPN), National IT Development Agency (NITDA), Nigerian Communications Commission (NCC) and other relevant regulatory bodies.

Even as NCDMB should maintain a database of the formal and informal ICT skills and capabilities, with open (statistics) Data Access to all Stakeholders.

Further, they called on NCDMB to collaborate with NITDA, NCC and other relevant government agencies to support existing ICT Hubs to be more efficient, sustainable and relevant to the needs of the industry.

Chuks Egbune/DoP

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Tuesday, June 06, 2017

PayU intensifies strategies to connect Nigeria’s online market

The online shopping and merchant secure platform, PayU, has rolled out strategies to intensify efforts to connect businesses to Nigeria’s online payment market, reports ITRealms.

Annual online payments in Nigeria, ITRealms gathered, is estimated to surpass N200 billion this year from N167 billion in 2016.

Giving these insight in Lagos, Country Manager of PayU Nigeria, Ms Juliet Nwanguma, told ITRealms that in order to pursue PayU’s aggressive expansion in the online payment market in Nigeria, “we have identified businesses that can benefit from our  global expertise across 16 markets where we offer over 250 payment options.”

She also said that with over 2.3 billion users world-wide, PayU is confident it could help businesses grow their market share and help them to achieve their business objectives.

ITRealms reports that data recently released by the Nigeria Interbank Settlement System (NIBSS) showed that 5.5 million transactions worth N46.7 billion were generated through online sales in the first quarter of 2017.


“This is an increase in the quarterly average of 3.5 million transactions worth N33 billion in 2016. This 58 per cent growth is a clear indication of the increased confidence and preference for online sales amongst Nigerians,” Nwanguma declared.

Chuks Egbune/GEE
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Tuesday, November 01, 2016

Enelamah outlines strategies to move Nigeria's economy forward

The Minister of Industry, Trade and Investment, Mr. Okey Enelamah, has outlined some strategies of the Federal Government to move the nation's economy forward and beyond its current recession crisis, reports ITRealms.

Enelamah listed some of these strategic policies to include robust partnership between government and the private sector, support to Micro, Small and Medium Enterprises (MSMEs), as well as intervening in high potential sectors encompassing manufacturing and agriculture.

Speaking at the 2016 Annual Investor Conference organised by FBN Capital Limited, the Investment Banking and Asset Management subsidiary of FBN Holdings Plc. held on October 27, 2016 at the Eko Hotels & Suites, Victoria Island Lagos, in a presentation entitled ‘Matching Opportunities with Patient Capital,’ Enelamah said that despite the recession, Nigerians should see the economy from a positive perspective and deemphasize on the negative side of the recession.

He noted that the oil price crash exposed the structural deficiency in Nigeria’s large and thriving economy, asserting “Countries in difficulty have used different strategies to strengthen and diversify their economies. That is why Nigeria needs to move away from over dependence on oil. Diversification and growth is key to economic recovery and ensuring a more stable future. Nigeria should have a strong local base of investors because foreigners will always leave leading to dry up of capital.”

Mr. Enelamah recommended applying practical solutions such as creating the right environment and polices to harness the productivity of Nigerians in order to overcome the current inflation in Nigeria, as the economy remains large and full of potentials. He added that it is very easy to have a disconnect between the government and the people when there is no trust in government policies.

Speaking further, the Hon. Minister identified the 5 execution principles of the Ministry of Industry, Trade and Investment (MITI) which include creating a favourable economic framework, support to Micro, Small Scale and Medium Enterprise (MSME), sector prioritization, partnership and joint ventures and immediate implementation of policies.

In order to realize Nigeria’s diversification and growth plan, it is essential to concentrate on an area where Nigerians are advantaged and give them necessary support, he said.

He further identified areas such as energy, clarification of Nigeria’s foreign exchange policy, agriculture, manufacturing and transportation as critical to economic growth.

Ayo Omidele/GEE

Monday, June 08, 2015

IBDN to create model for business development



The Institute of Business Development, Nigeria (IBDN) has said it will create a sustainable model for the continent by addressing strategies for business development in Information and Communication Technology (ICT), finance, agro-allied and aviation-related sectors, ITRealms reports.

 According toPaul Ikele, registrar/CEO of the Institute, in the press release made available toITRealms,IBD has concluded plans toassemble players in several sectors of the economy in Africa at the upcoming International Business Development Week/Summit scheduled to take place between July 23 and 24 this year at Sheraton Hotel, Lagos.
 
“Every year during the International BD Week/Summit, we celebrate entrepreneurs, business giants, governments and some of Africa’s top brands that come together to network,” Ikele disclosed even as he  further stated that participants will go home each day with excitement and renewed energy, ITRealms said.

It is expected that micro, small and medium enterprise (MSME) owners will most likely be the biggest beneficiaries. By definition, MSMEs are businesses that have less than 200 employees or assets worth below $2.5 million about N497.1 million. This places over 80 per cent of African businesses on this class.

According to ITRealms reports, the organisers said attendance is open to all interested persons and organizations in private and public sectors, as well as other key development professionals such as chief executive officers, general managers, chief operating officer, research and development managers, project managers and other business owners in Africa.

Important matters, such as adopting strategies to enhance business partnership in Africa, improving aviation infrastructure and employing ICT as a tool of business development will be discussed.
Cyriacus Nnaji/ GEE

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