Monday, June 25, 2018

OTT study identifies key challenges - ITREALMS Online

The latest study on over-the-top services (OTTs) has identified some key challenges militating against customer optimization of this service, reports ITRealms.

An over-the-top (OTT) is any application or service that provides a product over the Internet and bypasses traditional distribution.

The study conducted by the Commonwealth TelecommunicationsOrganisation (CTO), ITRealms gathered, showed that the majority of stakeholders recognize and appreciate the innovative nature of over-the-top services (OTTs).

However, there are some key OTT challenges militating against its optimization, including “Licensing obligations, Taxation (jurisdiction), Quality of Service (QoS) and Quality of Experience (QoE), Data protection and privacy, net neutrality, Interconnection, Universal Service Fund (USF).

They study also recommended the creation of favourable Information and Communication Technology (ICT) environment in terms of policies, regulations and legislations; Adopting OTT services as being part of the App economy as innovation needs to be encouraged; Encouraging countries to determine suitable frameworks through regional and international considerations; and Developing a national cybersecurity strategies, to include robust legal structures/instruments and governance to address data protection and privacy.

Further, ITRealms gathered that the study was said to have been well received and adopted by the Commonwealth ICT ministers during the CTO ICT Ministers Forum 2018.

The CTO has committed to assist the commonwealth countries to develop further internal OTT frameworks for the Commonwealth Countries. 

ITRealms recalls that Commonwealth Telecommunications Organisation (CTO) is the oldest and largest Commonwealth intergovernmental organisation in the field of information and communication technologies. With a diverse membership spanning developed and least developed countries, small island developing states, and more recently also the private sector and civil society, the CTO aims to become a trusted partner for sustainable development for all through ICTs. More information about us here.

Chuks Egbune/GEE

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