Konga’s ‘Black Valentine’ champions self-Love and smart shopping - ITREALMS

ITREALMS ... making leadership SENSE with digital news!

The Valentine's season has long been painted in hues of romantic partnership, underscored by campaigns targeting couples. This year, Konga, Nigeria’s leading composite e-commerce giant, is broadening the palette with the bold and insightful launch of its Valentine campaign, “Black Valentine: Special Love Series”. It is a strategic and empathetic shift designed to redefine how Nigerians celebrate the season of love.

The campaign, which runs from February 1 to 16, 2026, delivers deep discounts of up to 60 per cent and same day delivery across high-demand categories including Home and Kitchen, Computing, Electronics, Beauty and Personal Care, enabling customers to shop affordably for personal upgrades, thoughtful gifts, and everyday essentials.

Black Friday: How Konga Yakata is defying global inflation - ITREALMS

Sponsored@ITREALMS ... making leadership SENSE with digital news!

We have been taught that economics is a force of nature, an invisible hand that giveth and, more recently, taketh away. We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability. But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention. In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.

Konga Yakata gets dates for Nigeria’s biggest black Friday sale - ITREALMS

ITREALMS ... making leadership SENSE with digital news!

Nigeria’s leading composite e-commerce giant, Konga, has officially announced the dates for its highly anticipated Konga Yakata 2025, Nigeria’s biggest annual Black Friday sale.

The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

Yudala commits to best prices nationwide for black Friday

Sponsored@ITREALMS:

As Nigerians look forward to the global celebration of this year’s Black Friday on Friday November 24th 2017, Nigeria’s pioneer online and offline e-commerce company, Yudala has restated its commitment to offer shoppers guaranteed  best prices across its wide range of products online and in all Yudala stores nationwide.

According to Wole Ogundare, Managing Director at Yudala, the company’s commitment to best prices and genuine products cannot be matched anywhere else in the market.

“At Yudala, our motivation is to help You Live Well. This explains our commitment to offering you guaranteed genuine products at the best prices in the market, whether online, offline in the stores or in the open market. For this year’s Black Friday which is being marked officially on Friday November 24th, we have put together a wide assortment of products across various categories including Home Appliances, Computing, Electronics, Mobile phones, Lifestyle/Consumer Goods, Power Solutions, Food, Wines/Spirits, among others.

“We are not only offering you best prices across these product categories but Yudala is a pace-setter, so we are willing to take it even further. For Black Friday, if you find a lower price for a product certified as genuine by the Original Equipment Manufacturer or a lower price than the OEM-approved price for a product we carry, we will refund you the difference.

""This is proof that you can only get the best prices for all your shopping needs from Yudala,” he declared. “All you need to do is visit www.yudala.com or walk into any Yudala Store closest to you to enjoy our best price offerings.”

Plans are also in place to storm two locations in Ajah and Ikotun: Ajah Market beside Alesh Hotel, Ajah Bus Stop and the Roundabout by Conoil at Ikotun on Saturday November 25th for the next leg of the Yudala 11/11-12/12 Mega Black Friday offline neighborhood sales. Through this initiative, the company has given thousands of unreached and under-served Nigerians in various locations a chance to shop genuine products at special prices unmatched in the marketplace.

The excitement expressed by shoppers at previous locations including Festac, Trade Fair at Amuwo-Odofin, Ikorodu and Agege has been massive, with Yudala bringing smiles to the faces of thousands at each venue with special price slashes on a wide range of products.

Last Saturday November 18th, the Yudala 11/11-12/12 neighborhood train stopped at Ita Ilewa, Ikorodu and the Mosalashi Alhaja Market in Agege with two truckloads of products for many eagerly-awaiting shoppers in both locations who wasted no time in taking advantage of the amazing deals in its Mega Black Friday promotion.

ITREALMS ... everything news digitally!

Yudala records massive rush on real black Friday sales

ITRealms:

Acclaimed Africa’s pioneer composite online and offline e-commerce giant, Yudala, very early Thursday began to record massive rush on its real black Friday sales at www.yudala.com, reports ITRealms.

This rush, ITRealms gathered saw to an increased footfalls across its chain of Experience Stores located nationwide as thousands of eager shoppers thronged both platforms to take advantage of the mouth-watering deals and discounts offered by the company for its unique Black Friday promotion tagged – The Real Black Friday.

ITRealms also reports that the Real Black Friday sales which kicked off officially in the early hours of Thursday November 24^th offers Yudala’s teeming customers unmatched discounts across the company’s wide-ranging portfolio of genuine products including choice wines, cognacs and spirits, men and women fashion items, air fryers, smoothie makers, assorted brands of smartphones, laptops, computers and accessories. Further, Yudala promised market-wide best deals on the award-winning iPowerPlus inverters, UPS, washing machines, refrigerators, generators, Home Theatre Systems, TV sets, air conditioners; blenders, cookers, microwaves, deep fryers and more.

As at midday on Thursday, Yudala’s website had recorded thousands of visits from keen shoppers eager to be the first to enjoy some of the bargain prices on offer. Reports from the various Yudala stores spread across the length and breadth of the country also painted a picture of long queues of potential shoppers who had gathered ahead of the official opening hours of the stores in order to beat the rush from other prospective visitors.

According to Mike Abonyi, a regular shopper at Yudala, the experience so far has justified the theme of this year’s campaign which Yudala had tagged – The Real Black Friday.

“The timing of Yudala’s Black Friday campaign certainly makes it the Real Black Friday. Coming at the end of the month when most workers would have been assured of receiving their salaries, Yudala has really given us a chance to be able to take advantage of the deals on offer. After all, what is Black Friday when you don’t have money in the pocket to shop with?

“Just today (Thursday) alone, my friends and I have been able to buy a number of items at rock-bottom prices at Yudala. All through the weekend and till Monday (November 28^th) when the promotion ends, there will be surely be many more opportunities to enjoy the Real Black Friday at Yudala.”

For Abonyi and many others, shopping at Yudala come with numerous benefits including free device screen insurance under the company’s – You Break it – We fix it – policy as well as peace of mind crystallized in the guarantee of purchasing only genuine products from the platform – a factor that has set Yudala apart in the market-place.

This, Abonyi noted in addition to the opportunity of enjoying same-day delivery which Yudala pioneered on a nationwide scale earlier this year and a suite of convenient, customer-centric order fulfilment options.

Prior to the Real Black Friday sales, Yudala had given millions of bargain-hungry Nigerians a chance to get an early taste of its Black Friday discounts through a week-long promotion known as Midday Madness which featured flash sales ran from Monday November 14th to Friday November 18^th.

Yudala had stunned the e-commerce world and made history during its first ever Black Friday promotion in November 2015 with the drone delivery of the first order which was incidentally placed by a staff of Access Bank, Mrs. Yetunde Lawal – a feat which has received global acclaim as the first recorded instance of product delivery using a drone in the e-commerce world. Furthermore, Yudala had also set a new record by being the first e-commerce outfit to launch an online and offline Black Friday promotion which afforded many the opportunity of visiting its chain of Experience Stores to take advantage of the mouth-watering deals on offer.

With its emphasis on genuine products and guaranteed manufacturer’s warranty, Yudala has expanded the scope of e-commerce in Nigeria since its entry into the market late last year and has also succeeded in raising the bar with a slew of innovative strategies including same day delivery on a nationwide scale, You-Break-It, We-Fix It policy, job creation platform known as YUBOSS as well as its customer engagements activities such as Yudala Zero Gravity Mega Concerts and Gyming with the Stars, among others, through which it is building a growing army of loyal and satisfied customers.

Chuks Egbune/GEE

ITREALMS ... everything news digitally!