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PwC urges online media practitioners on prudence, fact presentation

The Nigerian online media practitioners have been urged to be prudent in their presentation of facts in carrying out their responsibility as the fourth arm of the society, reports ITRealms.

This charge was given at the PriceWaterHouse Cooper (PwC) Nigeria’s one-day annual 2016 Capability Enhancement Workshop for journalists in Lagos, which centred on “Technology and Journalism” as highlighted by the Lead, Tax, Technology and Innovation at PwC Nigeria, Mr. Victor Olorunfemi.

According to him, media is no doubt the fourth arm of the government in any society, mostly in democracy and is expected to beam spotlight through investigative journalism by way of bearing truth and accountability as well as help in thought shaping based on confirmed facts.

Olorunfemi lamented that instead of the aforementioned, what is usually available for public consumption from the media is clumsy presentation of supposed facts, culminating in lazy fact checking, plagiarism and wrong spelling, thus misleading information out of poor record keeping.

Media practitioners, especially online cum new media in Nigeria, he said, need to evaluate themselves on cyber identity, stressing that “how strangers see you” carries some weight in this era of Information and Communication Technologies (ICTs) in the journalism industry.

He explained that the one day workshop was targeted at journalists across both traditional and new media platforms, which is on its third year and serves as a component of PwC’s Corporate Responsibility strategy in recognition of the role of the media in society and in particular, the role that the media in Nigeria has and continued to play in informing and educating the public.

ITRealms recollects that the workshop featured insightful presentations on various topics by experts, aimed at building the capacity of journalists and enhancing their ability to execute their duties professionally while also better positioning themselves to take advantage of future opportunities.

Ujunwa Nweke/GEE

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