" ITREALMS: Online visibility matters a great deal - PwC

Friday, August 05, 2016

Online visibility matters a great deal - PwC

The Lead, Tax, Technology and Innovation unit at the Price waterhouse Copper (PwC Nigeria), Mr. Victor Olorunfemi, has declared that at this era of Information and Communication Technologies (ICTs) online visibility matters a great deal, reports ITRealms.

“In this age of digital revolutions and globalisation, online visibility matters a great deal,” he asserted, at the 2016 one-day Capability Enhancement Workshop for journalists in Lagos hosted by PwC Nigeria on the theme: “Technology and Journalism.”

He noted that it has become very easy to classify everyone as a ‘journalist’ regardless of the quality of their content and this has become prevalent in the face of authentic journalists inability to master the art of online visibility, resulting in society receiving garbage as information.

“The public will be perpetually stuffed with garbage information to society’s detriment,” he lamented.

Olorunfemi stressed that online visibility requires a quick self-check, mostly by online media practitioners beginning with “How strong is your online profile?”

He told ITRealms, this could be done by looking up one’s name on the internet on any of the search engines including Google and Bing among others.

“What comes up first? Your profile? Or your name sake’s?” he asked, but quickly added that usually the top results arise from social media, Wikipedia and online publications.

He also made a case for those practicing trade online to have accounts on various social media platforms and be mindful of how to use them.

“What can a stranger in Singapore find out about you or your work from the internet? • How credible do you appear,” Olorunfemi wondered, pointing out that perception is a powerful force that is not too difficult to build and project.

As said by him, branding a company online, for instance, cannot be distanced from the social media, by way of making oneself and company more visible with the platforms around them.

This, he said, is because of the underlining advantages attached to these platforms if well used such as LinkedIn which is known with its professionals, has the capacity to stand you out peers.

For the journalists, he explained that LinkedIn offers media practitioners premium account after completing a given survey in profile, post and shares, and similar advantages could be taken on Facebook, Twitter, Youtube, Google+, Instagram, Medium and Quora.

He further explained that with Facebook one could easily showcase a profile, status updates, pages or groups, just as Twitter showcases bio, tweets, retweets and lately likes, even as YouTube primarily offers videos, Google+ takes on profile, communities, posts, whereas the Medium affords individuals to post articles; the Quora enables responses to questions, comments and Instagram is a microblog which usually is photo-driven.

Ujunwa Nweke/GEE
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Pix: Victor Olorunfemi

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