Samsung produces laptops 100% in-house, unveils Ultrabooks

Samsung Electronics says laptops from its stables are produced 100 per cent in-house, even as it unveils ultrabooks in Lagos.

Director, Information Technology at Samsung Electronics West Africa, Mrs. Chioma Iwuchukwu-Nweke made these disclosures to ITRealms Online at the launch of Samsung series 5 ultra Notebook.

According to her, Samsung invents, designs and builds its own technologies, apart from producing IT products for other technology companies around the world.

“Everything is done in-house 100% it helps us to monitor the quality,” she declared.

For this reason, she said, Samsung has unrivaled quality, better performance and technology, designed, and supportive.

She noted that in 2006 Samsung signed up with Olympic and is ranked among the top 50 technology companies, while is number 1 in Television manufacturing.

Samsung, she also said, is the largest revenue technology company globally, adding that in 2010, Samsung was ranked second on top patient, just as its 20th in brand equity.

In 2011, she further said came out with solar notebook and since has become the fastest growing Personal Computing (PC) company.

Kim, Chioma Nweke, Shade Oyelayo @ unveiling of Ultrabook 14" 13"

The Information Technology (IT) for Samsung West Africa, Mrs. Shade Oyelayo, said that Ultra Notebook comes in 13 and 14 inches that is 3.7kg and 4.1kg respectively.

She also explained that if the Notebook ever got stolen, will be locked once it goes online.

“If it’s lost and reported, once its online every part is locked and shot in its own,” she said.

Also, she said, it’s not possible for anyone to remove the hard drive to sale or any other parts.

Additionally, she said that with the shared connectivity, it has digital network living express (DNLE) which affords wireless connectivity with other IT products.

As said by her, the high performing 14 inches ultrabook, comes with a huge hard disk drive of up to 1 Terabytes and integrated optical disk drive.

With the Samsung series 5 ultrabook, she said, there is no compromise, as it’s the perfect combination of performance and portability.

“It has brilliant 14.0” display and wakes in just two seconds, but it’s still ultra think and light and has a battery life of 6.5 hours,” she said, stressing that the large storage space any user could need.

She described the ultrabooks as entertaining anywhere, anytime, saying the integrated optical disc drive stands the ultrabooks out in the market place.

Additionally, she said that aside the expandable and upgradable features, ultrabook has 8 Gega Bytes of upgradable memory plus the VGA and full HDMI ports and a security slot for maximum flexibility.

Remmy Nweke

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Etisalat relaunches 0809ija-for-life campaign

*Management team of Etisalat at the relaunch of 0809ija press confab

The management of acclaimed fastest growing mobile service operator in Nigeria, Etisalat, Thursday in Lagos, relaunched its 0809ija for life.

Chief executive officer of Etisalat Nigria, Mr. Steve Evans, said that in just three years operation in the country, the network has grown to be one of Nigerians favourite brands, hence the relaunch is expected to reinvigorate the brand a step over what its presently.

“We have grown to become one of 9ja’s favourite brands, this we couldn’t have done without meeting the aspirations of our customers,” he declared.

The unveiling of a new campaign theme, he said, is to further reinforce the uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life.

He reiterated Etisalat’s commitment to innovation, customer-focus and quality of service.

“Since our launch in 2008, we have continued to deliver on our promise to offer Nigeria high quality, innovative products and services supported by best in class customer care,” he reassured.

Mr. Evans also said that the philosophy of Etisalat has always been to put customers at the heart of its business and they have developed several innovative products and offerings including Homezone, Bonus on incoming calls, You & me, Missed call notification, Easylife, Dotme, Dual SIM phones, our fast and reliable internet easyblaze and the first truly low cost 3G Android Smartphone – the Gaga to name a few.

As a caring brand, he said, Etisalat has demonstrated its customer focus through simple products, uncomplicated transparent tariff structures with no hidden costs, world class call centers, best in class retail outlets and partnership with major distributors nationwide to ensure that customers have easy access to the world.

“We have also paid a great deal of attention to building a quality network, and this is evident in the awards and endorsements we have received in the past,” he declared.

This, he said, has resulted in Etisalat being recognized as Nigeria’s best GSM network based on Key Performance Indicators on more than one occasions by the Nigerian Communications Commission (NCC) in the last three years, among other industry awards.

He said, as a truly Nigerian brand, Etisalat realizes early that distinguishing itself using unique products and services would offer customers greater opportunities, stressing that this strategy paid off and has made it possible for it to effectively compete with the older players in this market.

‘We have invested heavily in Nigeria to grow our business as well to enhance competition in the market and Nigerian consumers have benefited enormously as prices have fallen from 50k/s or 60k/s to 20k/s under Etisalat’s unique leadership,” he asserted.

Further, he said, that Etisalat’s customer base has grown to 12 million in three years, describing the mobile operator as simply the fastest growing telecoms company in Nigeria.

“Etisalat says a big thank you to 9ja for giving us the opportunity to become their network of choice,” he said.

In response to questions by ITRealms Online, the Director, Brand Communication at Etisalat, Mr. Enitan Dinloye, said the latest campaign on 0809ija for life were produced in the country focusing on the youthful essence of the mobile network to relate to the youths and youths at heart.

The casts, he said, featured mostly Nigerians who have distinguished themselves; hence they look forward to such campaign take the rhythm higher than the first phase of 0809ija which heralded Etisalat launch in 2008.

Remmy Nweke,

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Stakeholders call refocusing of national connectivity goals

Stakeholders at the just concluded 5^th ITEdge Convergence Forum in Lagos have called for urgent refocusing of national connectivity goals in Nigeria.

They said this would enable the country to structure strategies towards achieving a seamless convergence without hiccups.

One of those who spoke at the event, Senior Project Manager, Alcatel-Lucent for Middle East, Turkey and Africa, Mr. Innocent Aki, identified national connectivity as vital for delivery of the last miles to the citizenry.

He said by generating greater broadband access with wireless connection, there is need for intercontinental connectivity but continental and national connectivity need focus, which could achieved through dry pipes going in-land.

Mr. Aki in his paper entitled ‘Submarine System versus Satellite System’ noted that submarine cable has a high quality reliable transmission for information super highways which include voice, video and data, stressing that submarine cable is also of high capacity with minimal delay which is good for bank infrastructure.

Comparing submarine system and satellite system, Mr. Aki pointed that satellite system is well adapted for mobile services such as telephony; broadcasting over a wide geographical area and access for remote or rural area while submarine has the capacity to increase during system life.

Submarine System, he noted, has a 25-year lifespan and satellite system on the other hand has a lifespan of 8-15 years with launch risk vulnerability as it could get lost while in space without being able to retrieve.

In his comment, Mr. Alexander Ibere of MTN Enterprise Solution said telephone services has since moved from the normal Short Messaging Service (SMS) or phone call services to checking of email, data services and surfing the internet on the go and finally to business solution, giving mobile users the opportunity to transact business and optimize their business at the comfort of their palm.

Alexander also said there is need for connectivity as business and enterprises in the country must be connected, “If you are not connected, you are in the dark,” he declared.

Part of the business solutions provided by MTN, he said is the data services facilities where banks could have their back-up in their data services locations.

Muhammed Rudman, CEO, Nigeria Internet Exchange Point (IXPN) who is a member of the panelist at the forum, while responding to questions on getting services to an ordinary man on the street and not only to institutions, said Nigerians are only trying to consume content and not giving time to creating same for others to use.

He further said there is a great need to start creating local contents and hosting them locally.

Director-General, National Broadcasting Commission (NBC), Mr. Yomi Bolarinwa, in his contributions said that most media contents over the last decade were produced by professionals and transmitted terrestrially.

Things, he said, have changed as media contents are now been transmitted by everybody across the internet, and mostly on social media.

He affirmed that there has been a market shift from the traditional broadcasting to open and free such as BBC IPlayer, Apple TV and Google TV.

Bolarinwa said broadcasting houses are losing revenue on a daily basis as a result of canceling broadcasts without any apology to the viewers. Stressing that convergence of modern information technology to traditional broadcasting, that telecom and Internet Service Providers have the capacity to distribute contents.

Yinka Awosanya
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