Showing posts with label Telecom Consumers. Show all posts
Showing posts with label Telecom Consumers. Show all posts

Wednesday, April 25, 2012

Localise awareness campaign on mobile money - Uduma

Director, Consumer Affairs Bureau of the Nigerian Communications Commission (NCC) Mrs. Mary Uduma, has called for the localization of the on-going sensitization and awareness campaign in order to reach all Nigerians.

Uduma who was represented Mrs. Emily Nwokoro, at the third Consumer Behaviour Symposium held in Lagos, Wednesday as part of the Telecom Trade Fair organized by Logica Media group in collaboration with NCC said that consumers need to be sensitized in order to eliminate suspected fears of failure of this laudable initiative.

She told participants at the event with theme “Moving Towards a Cashless Society; What Behavioural Change Expected from Telecom Consumers” that mobile money or wallet generically refers to payment services operated under the financial regulation and performed from or via a mobile device.

“It’s a mobile payment account for the customer’s convenience,” she said in her address to the occasion, adding that it takes away the need to carry cash with you.

Consumers, she said, could also make transfers, buy airtime and pay bills among others.

She said there is need for behavioural or attitudinal change in the mindset of telecom consumers towards this initiative, stressing that this requires massive sensitization and awareness creation on this project.

According to her, the perception and trust could shape the adoption of branchless banking by the consumer.

On the other hand, users of mobile money understand that one of its greatest values is not just the convenience, but the price.

She added that the use of mobile money a few times is cheaper than the usual bank transaction.

“Their perception will eventually change with the guarantee that the first few user experiences are positive and then other negative perceptions about trust and security will begin to disappear as well,” she noted.

Welcoming participants earlier in his address, the chief executive officer, Logica Group, Otunba Abiodun Ajiboye applauded participants for taking the issue of behavioural change seriously by ensuring that despite the early morning rain in Lagos, they made it to the event.

Remmy Nweke & Yinka Awosanya
ITREALMS Online ... delivering news for ICT4D

Thursday, April 05, 2012

Etisalat relaunches 0809ija-for-life campaign

*Management team of Etisalat at the relaunch of 0809ija press confab
The management of acclaimed fastest growing mobile service operator in Nigeria, Etisalat, Thursday in Lagos, relaunched its 0809ija for life.

Chief executive officer of Etisalat Nigria, Mr. Steve Evans, said that in just three years operation in the country, the network has grown to be one of Nigerians favourite brands, hence the relaunch is expected to reinvigorate the brand a step over what its presently.

“We have grown to become one of 9ja’s favourite brands, this we couldn’t have done without meeting the aspirations of our customers,” he declared.

The unveiling of a new campaign theme, he said, is to further reinforce the uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life.

He reiterated Etisalat’s commitment to innovation, customer-focus and quality of service.

“Since our launch in 2008, we have continued to deliver on our promise to offer Nigeria high quality, innovative products and services supported by best in class customer care,” he reassured.

Mr. Evans also said that the philosophy of Etisalat has always been to put customers at the heart of its business and they have developed several innovative products and offerings including Homezone, Bonus on incoming calls, You & me, Missed call notification, Easylife, Dotme, Dual SIM phones, our fast and reliable internet easyblaze and the first truly low cost 3G Android Smartphone – the Gaga to name a few.

As a caring brand, he said, Etisalat has demonstrated its customer focus through simple products, uncomplicated transparent tariff structures with no hidden costs, world class call centers, best in class retail outlets and partnership with major distributors nationwide to ensure that customers have easy access to the world.

“We have also paid a great deal of attention to building a quality network, and this is evident in the awards and endorsements we have received in the past,” he declared.

This, he said, has resulted in Etisalat being recognized as Nigeria’s best GSM network based on Key Performance Indicators on more than one occasions by the Nigerian Communications Commission (NCC) in the last three years, among other industry awards.

He said, as a truly Nigerian brand, Etisalat realizes early that distinguishing itself using unique products and services would offer customers greater opportunities, stressing that this strategy paid off and has made it possible for it to effectively compete with the older players in this market.

‘We have invested heavily in Nigeria to grow our business as well to enhance competition in the market and Nigerian consumers have benefited enormously as prices have fallen from 50k/s or 60k/s to 20k/s under Etisalat’s unique leadership,” he asserted.

Further, he said, that Etisalat’s customer base has grown to 12 million in three years, describing the mobile operator as simply the fastest growing telecoms company in Nigeria.

“Etisalat says a big thank you to 9ja for giving us the opportunity to become their network of choice,” he said.

In response to questions by ITRealms Online, the Director, Brand Communication at Etisalat, Mr. Enitan Dinloye, said the latest campaign on 0809ija for life were produced in the country focusing on the youthful essence of the mobile network to relate to the youths and youths at heart.

The casts, he said, featured mostly Nigerians who have distinguished themselves; hence they look forward to such campaign take the rhythm higher than the first phase of 0809ija which heralded Etisalat launch in 2008.

Remmy Nweke,

ITREALMS Online ... delivering news for ICT4D

Wednesday, March 21, 2012

Confusion trails demands to unionise call center agents

The rising spate of casualisation of Nigerians in telecommunications sector, especially at the call centers, have reached a confusion state for both the network operators and even their Nigerian employees, hence the demand for the revisiting of Labour law as soon as possible, writes REMMY NWEKE.