" ITREALMS

Sunday, December 03, 2023

Ethnos unveils Aquila for mobile security platforms @ZenithBank Tech Fair 2023

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Lagos-based cybersecurity firm, Ethnos marked a significant milestone at the Tech Fair 2023 organized by Zenith Bank by introducing Aquila, a mobile application scanning and security solution, reports 
ITREALMS.
Ethnos unveils Aquila for mobile security platforms @ZenithBank Tech Fair 2023
This, Ethnos disclosed as solidifying the company position as an innovative cybersecurity firms in the country, showcasing their commitment to advancing cybersecurity through groundbreaking innovation.

Saturday, December 02, 2023

Burna Boy tops chart as African most streamed artist - ITREALMS

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Nigerian star, Burna Boy has been pronounced to be on top chart as the most streamed artist in the Sub-Saharan Africa (SSA), reports ITREALMS.
Burna Boy tops chart as African most streamed artist - ITREALMS
This is coming as Drake is the most streamed artist in Sub-Saharan Africa, as released by Spotify in its annual data-led review of how people listened to music and podcasts, on the platform.

Friday, December 01, 2023

Upholding quality of service in Nigeria's communications sector by Elvis Eromosele - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!

The Nigerian telecommunications sector has undergone a remarkable transformation, evolving from a modest network of fewer than 500,000 connected lines to a staggering 200 million over two decades. This growth serves as a testament to the country's progress in the realm of connectivity and economic development.
Upholding quality of service in Nigeria's communications sector by Elvis Eromosele - ITREALMS
The Nigerian Communications Commission (NCC), continues to play a pivotal role as the regulator, placing paramount importance on ensuring the Quality of Service (QoS). It is sad to note that QoS was an issue at the beginning. By beginning, we are talking of the licensing of GSM operators and commencement of service in 2001 (for convenience we'll ignore the NITEL Years). QoS is still an issue today.

Future Gazing: Anticipating trends in search intelligence universe by Reuben Kalu

Commentary@ITREALMS ... making leadership SENSE with digital news!

In the fast-paced world of digital marketing, staying ahead requires more than just understanding your target audience—it demands a profound comprehension of the very tools they use to explore the online realm. In this expansive guide, we delve into the transformative realm of search intelligence and unveil its potential to revolutionize your marketing strategy.
Future Gazing: Anticipating trends in search intelligence universe by Reuben Kalu
Understanding Search Intelligence

At its core, search intelligence involves the systematic analysis of search engine data to derive actionable insights. It goes beyond conventional keyword research, diving deep into user behavior, intent, and the ever-evolving algorithms that govern search engines. The crux of search intelligence lies in decoding the language of your audience and aligning your marketing efforts with their expectations.

The Evolving Landscape of Search Algorithms

To harness the power of search intelligence, one must first comprehend the dynamic nature of search algorithms. Search engines like Google continually refine their algorithms to enhance user experience. This article navigates through the intricacies of these algorithms, shedding light on how marketers can adapt and optimize their strategies for maximum visibility.

Keywords Reimagined: Intent-Focused Optimization

Gone are the days of keyword stuffing. Search intelligence introduces a paradigm shift towards understanding user intent. We explore the significance of intent-focused optimization, guiding marketers on how to decode the implicit queries of their audience and tailor content that precisely addresses their needs.

Beyond Traditional SEO: Voice Search and Conversational Content

The rise of voice search introduces a new dimension to search intelligence. We unravel the nuances of conversational queries and provide strategies to optimize content for voice-based interactions. Adapting to this shift is crucial for marketers aiming to maintain relevance in an era where virtual assistants are becoming ubiquitous.

Data-Driven Content Creation

Search intelligence empowers content creators with valuable insights derived from user queries. We delve into the art of data-driven content creation, showcasing how to leverage search data to produce content that resonates with your audience and stands out in the crowded digital landscape.

Competitor analysis in digital age

In a world driven by data, understanding your competitors is not just a luxury; it's a necessity. We explore how search intelligence can be utilized for comprehensive competitor analysis, offering a strategic advantage in identifying gaps, seizing opportunities, and staying ahead in the market.

The Role of Search Intelligence in Paid Advertising

Beyond organic search, search intelligence plays a pivotal role in optimizing paid advertising campaigns. From selecting the right keywords to crafting compelling ad copy, we provide a comprehensive guide on how search intelligence can elevate your paid advertising efforts.

Navigating Local SEO with Precision

For businesses with a local focus, mastering local SEO is imperative. This article elucidates the role of search intelligence in local SEO strategies, guiding businesses on how to enhance their visibility in local searches and connect with their community.

Analytics and Measurement: Decoding Success Metrics

The implementation of search intelligence is incomplete without robust analytics and measurement. We guide marketers on selecting key performance indicators (KPIs), interpreting data, and refining strategies based on measurable results.

Future Trends: Anticipating the Next Wave of Search Intelligence

As technology evolves, so does search intelligence. We conclude by peering into the future, exploring emerging trends in search intelligence that are poised to shape the marketing landscape. From artificial intelligence to augmented reality, we provide insights to help marketers stay ahead of the curve.

Embark on this comprehensive journey into the realm of search intelligence, and discover how decoding search data can be the catalyst for transforming your marketing strategy. As we unravel the intricacies of algorithms, user intent, and the future of search, you'll gain the tools to not only navigate the current digital landscape but also to anticipate and embrace the dynamic shifts that lie ahead. Join us on this enlightening exploration, and unlock the true potential of search intelligence for your marketing endeavors.

Thursday, November 30, 2023

COP28: Halilu to speak on homegrown technologies for rural electrification - ITREALMS

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The Executive Vice Chairman/Chief Executive Officer (EVC/CEO), National Agency for Science and Engineering Infrastructure (NASENI), Mr. Khalil Suleiman Halilu is set to detail the agency’s plans and strategies for rural electrification in Nigeria using homegrown technologies.
COP28: Halilu to speak on homegrown technologies for rural electrification - ITREALMS
The 2023 United Nations Climate Change Conference, though officially opened today, 30th November 2023, also known as Conference of the Parties (COP28), holding at the Expo City, Dubai, United Arab Emirates (UAE) will see Mr. Halilu on December 3rd, 2023, to deliver opening remarks and also participate at a panel session titled ‘Advancing Sustainable Rural Electrification through Homegrown Technologies.’

Dangote bags 2nd NECA’s Lifetime Achievement award - ITREALMS

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... as Dangote Cement wins in Chemical & Non-Metallic products sector

For the second consecutive year, Aliko Dangote, Africa’s foremost entrepreneur and humanist, was honoured with a Lifetime Achievement Award and accorded special recognition by the Organised Private Sector employers in the country, under the aegis of Nigeria Employers Consultative Association (NECA).
L-R: Adeola Oyetan, Head, Talent Management, Dangote Cement Plc; Devakumar Edwin, Group Executive Director, Strategy, Capital Projects & Portfolio Development, Dangote Industries Limited;  Nglan Niat, Group Chief Human Resources Officer, Dangote Industries Limited and Olusegun Bashorun, General Manager, HAM/Admin, Dangote Fertiliser Limited, , at the NECA Annual Employers Excellence Award 2022, where Dangote won three awards of ‘Resilience and Sustainable Growth Award; “Best Company in the Chemical and Non-Metallic Products Sector Award” and Lifetime Achievement Award for Aliko Dangote, which held in Lagos yesterday.
In a night of honour and reward for deserving member organisations, Dangote Group, the Pan-African conglomerate emerged top carting away the award in the ‘Resilience and Sustainable Growth’ category, while its subsidiary, Dangote Cement PLC was named the “Best Company in the Chemical and Non-Metallic Products Sector” during the 2022 Employers Annual Excellence Award held at the Eko Hotel in Lagos.

Wednesday, November 29, 2023

Infected by mobile phone - ITREALMS

Telecoms Clinic @ITREALMS ... making leadership SENSE with digital news!

Returning from a trip, just a week ago, Ejide was at an ice cream shop for the family and in effort to get some, a piece of ice-cream chocolate fall on his mobile phone surface and without much thought and not wanting to waste it, he simply licks his device and went to the bathroom to further clean it, so life goes on.
Infected by mobile phone - ITREALMS
A fortnight later, trouble looms in the family of Tanisha and Ejide despite they have been married for over a decade and obviously faithful to each other, especially when it comes to family live, attitude and habits.

Viral rape video: Lagos DSVA declares boy wanted - ITREALMS

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The Lagos State Domestic and Sexual Violence Agency has reacted to a viral video of a boy boasting to his friends about raping a girl, reports ITREALMS.
Viral rape video: Lagos DSVA declares boy wanted - ITREALMS
In the  video which went viral on Tuesday, the boy was heard narrating in Yoruba, how the girl refused to have sex with him and told him she was afraid of getting pregnant.

Kyari urges stakeholders, Nigerians to refrain from issuing goodwill messages - ITREALMS

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The Group Chief Executive Officer (GCEO) of Nigerian National Petroleum Company (NNPC) Limited, Malam Mele Kyari, expresses gratitude to stakeholders and Nigerians for their enthusiasm regarding his reappointment by the President and Commander-in-Chief of the Federal Republic of Nigeria, Asiwaju Bola Ahmed Tinubu, reports ITREALMS.
Kyari urges stakeholders, Nigerians to refrain from issuing goodwill messages - ITREALMS
Viewing this reappointment as a renewed challenge, Kyari is committed to stabilizing the oil industry and enhancing service delivery for increased revenue.

Supreme Court reaffirms CBN directive, insists banks to issue, accept old, redesigned Naira – ITREALMS

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The Supreme Court of Nigeria on Wednesday, November 29, 2023, granted the Central Bank of Nigeria extension order on the use of the of old Naira banknotes ad infinitum, reports ITREALMS.
Supreme Court reaffirms CBN directive, insists banks to issue, accept old, redesigned Naira – ITREALMS
With this, Supreme Court has reaffirmed CBN recent directive on the use of both old and redesigned notes beyond December 31, 2023.