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ICT4D Week 2018

Monday, September 03, 2018

Samsung partners TD, takes charge of electronic market - ITREALMS

The sub-Saharan Africa's foremost distribution company, Technology Distributions Ltd (TD) has been appointed national distributor of Samsung Electronics in the open market channel, reports ITREALMS.

This development, ITREALMS gathered is expected to deliver better pricing and availability of Samsung products across the country and beyond.

The landmark partnership was unveiled at an official dealers’ event held on Tuesday, August 28th 2018 at the Wheatbaker Hotel, Ikoyi, Lagos.

Speaking at the event, Managing Director, Samsung Electronics - West Africa, Mr. Jingak Chung disclosed that the decision to appoint TD as authorized distributors of Samsung Electronics in Nigeria was a very easy one, considering the reputation of the company.

According to him, TD’s nationwide reach, wide database of resellers and long-standing status as the largest supplier of technology to the Sub-Saharan Africa marketplace are factors that made them an undisputable choice as partners.

“Through this partnership with TD, we are optimistic that the wide range of cutting-edge products that we are rolling out for the Nigerian market will be readily available nationwide for resellers and other end-users, with attractive pricing as well,” he enthused.

Also speaking at the event, Managing Director, TD Mobile, Mrs. Gozy Ijogun, expressed her delight at the partnership with Samsung Electronics, even as she re-affirmed TD’s commitment to its over 2,000 resellers.

“Samsung is a credible global OEM and we are delighted to be working with them, particularly on Samsung Electronics because we know how well they are doing in Nigeria.

“We have gotten a lot of reactions based on pricing and our interest is to make the products affordable and accessible, thereby developing the local market.

“TD believes in the future of Samsung in Nigeria and is investing a lot in this regard. In a couple of months, we will invite you to the unveiling of Samsung Electronics Assembly Plant. This plant will ensure product availability across board including consumer electronics such as TV sets, Refrigerator, Air Conditioners etc. as well as better pricing to fight competition.

“We want to be profitable but not greedy. The average reseller will get more benefits purchasing from TD because we supply guaranteed genuine products directly from the source with mega warehouses in the six geopolitical zones,” she disclosed.

In attendance at the event were major dealers in electronics, resellers and other channel partners who will expectedly enjoy juicy deals and offers that would further boost their sales and give them better margins.

Marketing and Advertising Executive of Samsung Electronics, Mr. Olumide Olakotan in an impressive slide presentation of major products such as the washing machine, air-conditioning machine and refrigerator made it clear that Samsung products are durable, genuine and have unique features that other brands lack.

A typical example is the Samsung washing machine which comes with amazing features such the eco-bubble technology that mixes air, water and detergent to create bubbles that penetrates clothes faster, with stayclean drawer for intensive stain removal, providing a cool wash while saving energy with ease of trouble shooting.

An interactive session with the resellers gave room for questions and suggestions, with General Manager, TD Mobile, Mrs. Serah Agah on ground to provide answers and proffer solutions to the questions accordingly. The session also witnessed a quiz competition which saw a dealer, Mr. Otthman emerged winner of a new Samsung S9+ phone.

To guide resellers on products pricing and other offers, Business Development Executive of TD, Mrs. Dami Sanya also announced the partnership scheme across the various states that hosted the dealers’ event including Lagos, Abuja and Port-Harcourt.


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