" ITREALMS: Aleda partners Orange Money Service on money transfers to Africa

Thursday, June 23, 2016

Aleda partners Orange Money Service on money transfers to Africa

Orange Money users in France can now transfer funds via their mobile phones to other Orange Money customers in the Ivory Coast, Mali and Senegal, some three West African countries through partnership with Aleda, reports ITRealms.

Marketing manager, Orange Money, Florence Le Bec confirmed this to ITRealms, saying that the French company specialising in paperless payment solutions and money transfers, has established itself as a key player in the sector with the recent launch of Orange Money.

The Orange Money mobile payment solution, she noted was launched in France on June 15, thanks to the expertise of both Orange and Aleda, the first distributer to deploy this service in France. 

“It will enable Orange users to transfer funds via their mobile phones to family and friends in the Ivory Coast, Mali and Senegal as well as mainland France,” Le Bec said.

According to her, what Aleda brings to the Orange Money project includes to take advantage of  Orange's long-standing wholesale partner for the distribution of pre-paid telephone offers, Aleda provides added value in more than one area of this project such as with its comprehensive network of outlets, firmly established at the heart of communities, proved to be vitally useful in launching the Orange Money service. 

Aleda, ITRealms reports, provides approximately 4,000 independent close-to-the-customer points of sale for paperless transactions such as mobile top-ups, electronic money codes or money transfer.

Also, she said, Aleda is a leading telephone services wholesaler in France authorised by operators to sell pre-paid packages on its website, thus Aleda has great expertise in the digital world. 

Pascal Roudier, chief executive of the Aleda Group, explained that “The technological innovations developed by our teams have been an accelerating factor in implementing Orange Money in France.    Our Sepia app for tablets and smartphones allows users to be identified, while our dedicated apps enable the required level of transaction management."
Nenye Dom/GEE

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