" ITREALMS: Union Bank unwraps new logo, stands on solid foundation

Thursday, October 29, 2015

Union Bank unwraps new logo, stands on solid foundation

Nigerian financial institutions are keying into the change mantra of the federal government as the Union Bank of Nigeria Plc (Union Bank) has unwrapped its latest brand identity at Onikan Stadium, Lagos, reports ITRealms.

The Chief Executive Officer and Managing Director of Union Bank, Mr Emeka Emuwa said they believe that critical milestones have been achieved in the past three years which positions the bank in a solid foundation. 

He also said that the launch of this refreshed identity signals a new phase in Union Bank’s transformation strategy.

“As we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers,” he said.

Chairman, Union Bank, Senator Udoma Udo Udoma expressed happiness over the growth recorded by the bank in recent times.

"I am very proud of the strides the bank has made during my time as Chairman and I commend the Board, Management and Staff on their hard work over the years and I am sure the Bank continues to succeed as it embarks on a new phase with a refreshed brand identity,” he said.

ITRealms gathered that the highpoint of the event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo. 

In her remarks, the Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem noted Union Bank is one of the longest standing financial institutions in Nigeria.

“Our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism,” she said.

Pointing out that Union Bank with the new logo has introduced a modern typeface and updated the colour to a fresher and more vibrant blue. 

“Finally, we have included patterns to infuse a contemporary feel to the overall identity,”  Ekezie-Ekaidem declared.

ITRealms recalls that since 2012 under the leadership of Emuwa, the has redefined its business model, rebuilding its technology and physical infrastructure and reengineering the work force to include the deployment of Oracle FlexcubeUBS 12.0, and launching of Smarter Banking Centers targeted at the technology savvy customers looking for convenient banking service. 

Even as the bank has also built a state of the art data center and a new Central Processing Center to streamline its branch operations and enhance customer service.

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