" ITREALMS: Big & Bold wins Alcatel OneTouch agency account in Nigeria

Tuesday, October 27, 2015

Big & Bold wins Alcatel OneTouch agency account in Nigeria

A one stop marketing communications agency, Big and Bold Communications, has won the  Alcatel OneTouch Nigeria account, reports ITRealms.

Chief Brand Strategist, Big and Bold Communications Limited, Mr. Jide Adeyemi, affirmed this in a press statement made available to ITRealms, saying they are excited to have the opportunity to once again showcase the company’s talent with Alcatel OneTouch.

He also said that they ready to work with Alcatel OneTouch Nigeria as it brings the latest mobile innovations to mass market consumers in the country through a comprehensive marketing and retail strategy. 

This, Adeyemi said, includes hiring of a field marketing team and creating awareness of the brand through various public relations (PR) and digital initiatives.

"We are very excited at the opportunity to bring our wealth of experience and professionalism to bear as Alcatel OneTouch introduces its new range of products to the Nigerian customers.  Alcatel OneTouch is amongst the top four global mobile brands and we will be working to assist in increasing its market share here in Nigeria to become one of the leading mobile brands,” he said. 

According to him, Alcatel OneTouch has an exciting portfolio of products which are innovative, attractive, feature-rich yet affordable. It is the perfect brand to meet the needs of the diverse Nigerian market.

Also speaking on this development, the Senior Area Marketing Manager for Africa at Alcatel OneTouch, Kath Smith noted that Big and Bold were an obvious choice for them given their vast experience and understanding of the mobile market in Nigeria. 

“We look forward to working with them as we grow the Alcatel OneTouch brand in the marketplace," Smith said.

ITRealms recalls that Big and Bold recently managed successfully the launch event at Four
Points by Sheraton, Victoria Island and are on their way to bringing the brand to the retail environment with the latest Point-of-Sale (POS) materials.   
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Pix: Chief Brand Strategist, Big and Bold Communications Limited, Mr. Jide Adeyemi

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