Tuesday, July 22, 2014

Airtel launches Touching Lives CSR Initiative


Airtel Nigeria in effort to better its Corporate Social Responsibility (CSR) in the country has introduced a scheme tagged “Touching Lives Initiative” in Lagos, reports DigitalSENSE Business News.

Chief executive officer, Airtel Nigeria, Mr. Segun Ogunsanya told DigitalSENSE Business News at the launch that the initiative is to enrich the CSR intervention of the mobile network operator to Nigerians through provision of succour to the under-privileged members of the society.

This initiative, he said, marks a significant milestone in the company’s history of CSR interventions in the country, noting that Airtel Touching Lives is a responsive CSR project targeted at providing timely aid to underprivileged Nigerians irrespective of their gender, background or geographical locations.

According to him, Touching Lives Initiative seeks to identify underprivileged persons with specific challenges, pains and struggles with the ultimate objective of providing the needed help to empower and enrich the lives of these individuals.

He went on to describe the programme as a timely, deliberate and responsive CSR initiative to tackle myriad of life challenges confronting most Nigerians.

“At Airtel, we’re passionate about the people we serve and the Nigerian society. Airtel Touching Lives provides a platform for the underprivileged in our society to be identified, heard and also cared for,” he said.
Stressing that it is this commitment to connect with millions of Nigerians, alleviate their suffering and bring smile to their faces that encouraged Airtel to come up with this initiative.

He insisted that the primarily objective for embarking on this initiative it’s genuine interest in the general well-being of Nigerians, especially people with special needs. Pointing out that the project is one of the vehicles by which the company complements the developmental efforts of various governments.

Also speaking on the project, Airtel’s Director of Corporate Communications and CSR, Mr. Emeka Oparah, expressed the readiness of the telecommunications operator to contribute to efforts of government, non-governmental organisations and individuals who are highly-spirited like Airtel Nigeria in humanitarian courses.

 “Touching Lives is one of the philanthropic gestures of Airtel Nigeria designed to connect and alleviate the suffering of helpless people across the country. This initiative underscores our determination to enrich lives and contribute to humanity.”

The programme allows Nigerians to nominate disadvantaged persons who are in need of care or special interventions.

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Pix: Touching Lives: L-R, Former Lagos State Commissioner for Environment, Muiz Banire; Director, Legal & Company Secretary, Airtel Nigeria, Olugbenga Rotimi; Producer, Airtel Touching Lives Programme, Patricios Spero; Managing Director and Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya; Mrs Tijani Azizat, representing Dame. Abimbola Fashola, First Lady of Lagos State; Mrs. Oluranti Odutola, representing the Deputy Governor of Lagos State and Jibril Saba, HR Director, Airtel Nigeria at the unveiling of Airtel Touching Lives CSR programme held in Lagos.

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