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Monday, July 02, 2012

Samsung Galaxy S3 enters Nigeria


The latest in stock of Samsung Electronics, the Galaxy S III smartphone is now available in Nigeria, according to the Head, Corporate Marketing, Samsung Electronics West Africa, Mr. Donald Etim.

He said at the unveiling in Lagos that the Samsung Galaxy S III has been designed to respond intuitively and naturally to human use and interaction.

He said that this came a few weeks after its European launch, adding that the much expected device is now available at Samsung Brand Shops at The Palms Shopping Mall in Lekki and Ikeja Shopping Mall, in Alausa, Ikeja, both in Lagos.

Etim noted that the new phone is the follow up to the very popular Galaxy II, which was critical to Samsung overtaking Nokia to become the world’s best-selling mobile phone maker.

Samsung, he said, hope to consolidate the success achieved with Galaxy S II by enhancing some of its most popular features in this latest device.

“Galaxy S III comes with a 4.8 inch (12.2cm) screen, an increase on the 4.3 inch screen of its predecessor, and much bigger than the 3.5in display on the iPhone 4S,” he said, stressing it is one of the largest screens on smartphones ever.

The availability of this smartphone in Nigeria, Etim further said,rrival of the phone on Nigerian shores put paid to speculations as to when mobile phone users in the country can have access to the Smartphone which has enjoyed rave reviews across the world.

 “Once again, we are putting the ‘Next Big Thing’ in the hands of consumers. The Galaxy S III introduces a completely new way of sharing and socializing that no other mobile phone can. The device essentially balances ergonomics with intuitive use, making it an extension of the user,” he said.

DigitalSENSE News recalls that Samsung Electronics overtook Apple Incorporated in the last quarter of last year to become the world’s largest smartphone vendor amid a widening technology and legal battle between the two companies.

During the period, Etim pointed out that Samsung shipped 27.8 million smartphones, taking 23.8 per cent of the market, according to the United Kingdom- based renowned research consultancy, Strategy Analytics.

Apple’s 17.1 million shipments, comprising 14.6 percent of the market, pushed Apple to second place, the firm said, adding that Nokia maintained its third position.

Equally speaking, Olumide Ojo, Head, Smartphones, Samsung Electronics, West Africa said, “Nigeria is very important to us and we are delighted to bring this incredible device into the hands of Nigerians.”

He maintained that Samsung’s adoption of Google’s Android software has proved very useful to boost sales of its Galaxy smartphones and tablet computers, just as the company has managed to incorporate a number of features that proved popular with phone users.

Remmy Nweke
ITREALMS Online ... delivering news for ICT4D

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