" ITREALMS: ‘Why MTN unveiled pocket-friendly Blackberry options’


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Wednesday, August 03, 2011

‘Why MTN unveiled pocket-friendly Blackberry options’

The Corporate Services Executive, MTN Nigeria, Mr. Wale Goodluck has explained why MTN unveiled pocket friendly Blackberry into the market.

Speaking at the launch in Lagos, Goodluck said that these new offerings provide more service options and even more affordable pricing which starts from as low as N450 per week.

He also said that the latest Blackberry service offer includes the Blackberry Social Bundle, Blackberry Messaging bundle and the Blackberry Quarterly Plan.

He explained that the new Blackberry Social bundle is for students and the young-at-heart who always want to stay close to friends on a pocket-friendly budget.

“This bundle provides access to instant messaging and social networking applications such as Blackberry messenger, Yahoo messenger, Facebook, Twitter and MySpace as well as other social networking applications for as low as N450 a week or N1500 a month,” he said.

As said by him, the new Blackberry Messaging bundle provides a pocket-friendly avenue for young professionals and students to their business network via access to push email access for up to 10 email accounts and instant messaging applications such as Blackberry messenger, Yahoo Messenger, Google Talk and other popular ones.

Additionally, he said, MTN introduced this bundle at a friendly price of N1500 monthly or N450 weekly to boost the use of the product.

“Businessmen and professionals who require access to 24/7 internet access, push email, social networking and instant messaging on the Blackberry have not been left out as MTN has plans for them.

“The Blackberry Internet Service fulfills this desire via the weekly, monthly and newly introduced Blackberry Quarterly plan from MTN,” he highlighted.

Equally, he said, the Blackberry Quarterly plan was introduced to reward MTN’s loyal Blackberry customers, adding that on this plan, customers could enjoy full uninterrupted Blackberry services for up to three months at a 10 per cent discount which comes to N8000 instead of paying N9000 for the 3 months.

He added that with these special packages, MTN launched a promotional offering which makes it possible to get a 1-month free Blackberry internet service (BIS) subscription with every Blackberry device purchased for as low as N36,000 at any of its Walk-in centres nationwide.

These new propositions, he said, are coming on the heels of similar giant strides taken by the operator in the past.

He recalled that MTN in 2007 pioneered the introduction of the prepaid Blackberry service in the Nigerian market.

“As a way of rewarding its esteemed customers for their loyalty in the since it opened for operations in Nigeria in 2001, the company recently pioneered the reduction in prices of Blackberry services from N5000 to N3000 monthly,” he said.

He asserted that MTN remains the operator with the widest data coverage in Nigeria, hence its Blackberry customers could be assured that the devices from the network operator would remain functional in most parts of the country, when compared to other networks.

“MTN constantly demonstrates that it is still clearly in the business of enriching lives by introducing and enhancing its products and services to achieve the best value for its customers,” he submitted.

Remmy Nweke
ITREALMS Online ... delivering news for ICT4D

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