" ITREALMS: Celtel targets 60,000 jobs with GSM payphones

Wednesday, May 16, 2007

Celtel targets 60,000 jobs with GSM payphones

Celtel Nigeria, one of the three leading Global System for Mobile Communications (GSM) and Third Generation (3G) operator in the country, has introduced GSM payphones known as Jembi Public Calling Office (PCO).

This is the first of any telco to introduce a GSM payphones for commercial rollout in the country, even as it expects that over 60,000 jobs will be created with this introduction.

Public Relations Manager at Celtel Nigeria, Mr. Emmanuel Otokhine, informed that Jembi is an exciting brand promise-inspired product that helps to leverage Celtel’s ‘Making Life Better’ proposition to the Nigerian subscribers.

“It is another tangible experience of Celtel customer centric brand,” he said.

Mr. Otokhine also said that the payphones would assist in creating employment opportunities across the country.

He explained that one of the major objectives of introducing the GSM payphone is to improve rural telephony in across the country and give a boost to the economy.

Mr. Otokhine pointed out that Jembi, is a complete business tool, offering the user several services including voice calls, Short Messaging Service (SMS) and Value Added Service (VAS) in either pre-paid or post-paid mode.

He added that even payphone calls are more affordable and callers could determine the exact minutes or seconds, or amount they want to spend on the phone.

“It also has unique security features, flexible record keeping attributes, ability to connect with printers and scanners and a high capacity internal battery which provides over seven hours talk-time. The battery can be recharged easily,” he said.

He further said that Jembi payphone comes in plastic frame body with built-in billing functionality, dual power mode which means it could work with battery or electricity, durable keypad and display features, secured and simple to use with Subscriber Identification Module (SIM) and network lock features among others.

Key benefits to customers, he said, include affordability, convenience, simple to use, customers and they could now pays for exactly what they use and as low as N5, just as best vendor margins is N6 per minute on the network calls and N9 per minute on off net calls.

Celtel also promises continuous training for all vendors on the use and benefits of the payphone product as well as plans to offer free repair services and after sales support.

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