" ITREALMS: LG is Best-of-Best at red dot Design Awards 2007

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Tuesday, April 03, 2007

LG is Best-of-Best at red dot Design Awards 2007

Leader in consumer electronics and mobile communications, LG Electronics has again made history as it won the Best-of-the-Best at the red dot Design awards 2007, taking home over two dozen awards, which included the event’ s highest recognition.

LG said in a press statement made available to Daily Champion that it received awards in 29 categories including the “Best of the Best” award for PRADA Phone by LG.

“Its full touch screen handset that has already created a worldwide buzz. LG’s accolades eclipsed its total of 20 awards received at last year’ s event, when it also won two “Best of the Best” awards,” the company said.

Head, LG Electronics’ Corporate Design Center, Sang Young Shin, said, the company has proven its design expertise through recognition from this prestigious design organization for the past several years.

“With this momentum, we will solidify our commitment to emotive product design,” he said.

The PRADA Phone by LG, (LG-KE850), the world’ s first full touch screen interface phone and winner of red dot’s “Best of the Best” award was co-developed by mobile communications leader LG Electronics and famed design house PRADA.

“The unique handset is the perfect balance between LG’s leading mobile communications technology and PRADA’s unsurpassed design capabilities,” Shin said.

The corporate designer also disclosed that other award-winning products of LG include Shine phone, both slide and bar types, steady-selling SolarDOM, Lightwave Oven, ¡®Art DIOS’ side-by-side Refrigerator, LCD TV, Plasma TV, all three models of Fantasy Monitor, Touch Screen MP3 Player and many more.

Shin pointed out that ‘red dot Design Award’, along with ‘iF Design Award’, are one of the most prestigious industrial design awards in Europe, stressing that the gala award ceremony will take place on June 25, 2007, in the Essen Aalto Theatre in Essen, Germany.

The award-winning entries will be exhibited in a special exhibition titled ‘Design on Stage – Winners of red dot Award: Product Design 2007’ from June 26 through July 23, 2007, in the red dot design museum in Essen.

The red dot design museum houses the largest permanent exhibition of contemporary design in the world.

Last year LG already broke industry records by winning in 20 categories at the red dot design awards and 11 categories at the prestigious iF Design Awards. Some products that propelled the company to the top were its wall-mounted projector, dual-core widescreen notebook PC, industry darling and best-selling handset, LG Chocolate.

The wall-mounted projector and dual-core widescreen notebook PC did especially well, winning red dot’s “Best of the Best” design award in 2006.

The company also won the “®Design Team of the Year 2006”of red dot design award for its focus on design management. This was only the second time that the design department of an Asian company has won red dot’s “®Radius” Trophy.

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