Deepfakes: Next human vulnerability for businesses" Asks Ben Jacob - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!

Synthetic audio and video generation technologies, known as deepfakes, have reached a critical threshold. Once mostly limited to social media entertainment or occasional political manipulation, they are now fully integrated tools in cyberattack tactics. This shift represents more than a technological evolution; it marks a transformation where human perception itself has become an attack surface. Recognizing a familiar voice or face is no longer a guarantee of authenticity.

In this context, businesses face a threat that relies less on raw technical skill and more on subtle manipulation of human behavior. Fraud campaigns now exploit cloned voices and manipulated videos to simulate authentic communications, deceiving even the most vigilant employees.