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Thursday, November 30, 2017

StreetToolz ready for 2017 Digital Coffee

The Nigeria’s leading interactive marketing and advertising agency, Street Toolz,
is set to hold the 2017 edition of its annual proprietary industry event, Digital Coffee on Friday December 8, 2017 at the Zowasel Office, 29 Adeniyi Jones Lagos, reports ITRealms.

Chief Executive Officer, Street Toolz, Semira Mammud, disclosed to ITRealms, explained that Digital coffee is a gathering of players in the interactive marketing and advertising industry to discuss trends and issues that will shape brand management and business outlook in the coming year and also do a critical examination of activities that impacted the industry in the outgoing year.

“We are glad to announce the date for the much anticipated 2017 edition of Digital Coffee which has been a platform for industry players to discuss global trends and matters that define the growth of the industry,” Mammud said.

Stressing that the past editions have helped agencies understand and use global trends to their advantage, resolutions from the event have also helped consultants in making vital business decisions in line with what is currently obtainable in other parts of the world.    

Also, she said that the theme for the 2017 edition; ‘Digital Revolution: Now & the Future’ is strategically selected to stimulate new thinking in the industry.

“There will be 3 sessions, the first will discuss the topic; Artificial Intelligence: Technology & Trends while the second session will discuss Consumer Centric Content” she said.

As said by her, experts lined up to speak at the event include Dr Tunde Adegbola, a research scientist, consulting engineer and cultural activist speaking on Artificial Intelligence: Technology & Trends and Olubunmi Adeleye, Head, Corporate Communications/Services at Leadway Assurance Company Limited who will speak on Consumer Centric Content.

Part of the highpoints of the event will be the panel session which will discuss 2018 Outlook for the marketing communications industry in Nigeria and Africa in general.

ITRealms gathered that confirmed discussants for the panel include, Fanen Acho , CEO, Medleypark Limited; Segun Martins, Head, Digital at Insight Publicis, Jerry Oche, Chief Executive Officer, Zowasel and Semira Mammud, Chief Executive Officer, Street Toolz.

Nonye Dom/GEE

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