" ITREALMS: Breaking News: Emirates is new sponsor of The FA Cup

Sunday, May 31, 2015

Breaking News: Emirates is new sponsor of The FA Cup

The Emirates, a global connector of people and passions, and The FA, has announced it will become the Lead Partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018, reports ITRealms.
This partnership, ITRealms reports would see next season’s FA Cup kicking off on 15th August with Extra-Preliminary rounds and expected culmination in a showpiece final at Wembley on Saturday 21st May 2016.

This season, ITRealms reports witnessed one of the great FA Cup campaigns, from Middlesbrough beating Manchester City in the Fourth round, to Bradford City shocking Chelsea at Stamford Bridge on the same day. 

ITRealms also gathered that over 2 million fans attended an FA Cup game this season with the competition enjoying a resurgence in recognition amongst domestic and global television audiences.

With over 700 clubs entering the competition since it began in August, The FA Cup continues to touch all parts of the world’s favourite sport, with its distributions being critical to the lifeblood of non-league, amateur and grassroots football in England.

Emirates is a long-standing supporter of football with partnerships across Europe including AC Milan, Real Madrid, Olympiacos FC, Hamburger SV, Benfica, Paris Saint-Germain and Arsenal. Throughout the next three years, Emirates will focus on bringing the world’s most prestigious domestic cup competition closer to its fans from across the nation as well as the rest of the globe.

President, Emirates Airline Sir Tim Clark said football is a truly global sport, a unifying factor in many communities and nations across the world. 

"Never is this more evident than with The FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1 billion people. The spirit of competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates. That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world,” he said.

For the Chairman, The FA, Greg Dyke described Emirates’ commitment to sport as evident of  an iconic and forward-thinking lead partner for The FA Cup as great news, the fans and for the whole game. 

“The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels,” he said.

ITRealms recalls that The FA is the not-for-profit, governing body of football in England which re-invests £100m back into the game each year. It grows participation, promotes diversity and regulates the sport for everyone to enjoy. Over eight million players of all ages, 400,000 volunteers, 300,000 coaches and 27,000 qualified referees help The FA keep the grassroots game going.

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