" ITREALMS: CWG, Openshopen host MSMEs to eCommerce in Lagos

Tuesday, December 09, 2014

CWG, Openshopen host MSMEs to eCommerce in Lagos

The Computer Warehouse Group plc (CWG) in collaboration with the Openshopen has hosted the some Micro, Small and Medium Enterprises (MSMEs) owners to an electronic commerce (eCommerce) in Lagos, reports ITRealms.

Tagged “Learn How to Set-up, operate and advertise your own store online” ITRealms reports that the workshop was aimed at equipping business owners with the skills they require to take their business to the online community by operating an online store and selling to people other than those in their immediate physical community.

ITRealms also reports that while welcoming participants, the Head Marketing Communications, CWG, Success Nmerife, stated that the workshop was designed to introduce them to solutions and methods they could employ to maximize the benefits that the internet affords in growing their businesses.

She observed that the shift in the global focus from traditional business model to online commerce has made the utilization of the electronic media in business promotion and sales an indispensable tool for merchants.

In her remarks, Adriana De la Cruz Duffo, Business Manager, Openshopen told ITRealms that Openshopen has been uniquely designed to respond to the challenges of online trading encountered by SMEs in the Nigerian business environment.

“Openshopen is easy to use, cheap and profitable. It addresses the fears of payment gateway security. It also takes care of the logistics of delivery. It is a platform you as merchants can adopt, if you want your business to grow” she said.

Delivering his presentation, Head, Innovation at CWG plc, Mr. Tayo Oduwole, introduced the Openshopen online platform to the participants, stressing that CWG partnership with Openshopen affords them to introduce the eCommerce platform which is in line with its vision to enable Nigerian merchants acquire business enabling technology without incurring business killing own-infrastructure costs.

He pointed out that Openshopen differs from other online shopping platforms, in that it allows merchants sell directly to buyers and have the privilege of promoting their brands. Unlike other platforms that require merchants to submit their wares for sale.

“With Openshopen, you can sell your brand alongside your products, such that people can look for you if they want your products again”, he said.

The workshop featured a practical session where Mr. Oduwole took participants through step by step procedure of opening a store online. The participants had the privilege of creating their own store, each having their unique web address, corporate logo and products for display. Thereafter, they were taught the basics of promoting their business using various social media platforms.

Presenting certificate of participants to attendees, Chief Technology Officer, CWG, Mr. James Agada, noted that the workshop served as one of CWG’s ways of contributing towards the growth of SMEs in Nigeria, creating employment and contributing to the growth of the nation’s economy.

He also urged participants to utilize the knowledge they have gained from the workshop.

“Having learnt how to open your store and sell online, we look forward to seeing you sell on Openshopen”, he said.

For some of the participants, including Mr. and Mrs. Yemi Adeyemo, Directors at House of Treasures, “In fact, the workshop was worth the while, the lectures were extensive and the speakers were very good. We have learnt a lot that we will like to put them into use as soon as we get back home”.

 +Remmy Nweke @Success Nmerife

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Pix:L-R: Charles Ibonye, Project manager, CWG Plc; Mr. James Agada Chief Technology Officer, CWG Plc;  Tayo Oduwole, Head, Innovation; Success Nmerife, Head, Marketing Communications and Adriana De la Cruz Duffo, Business Manager, Openshopen at the maiden eCommerce workshop for merchants in Lagos recently.

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