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Thursday, December 12, 2013

Nokia extends developers rewards programme to Nigeria, Ghana


Phone manufacturer, Nokia, has extended its developers rewards programme to Nigeria and Ghana, under the aegis of developers, DVLUP.

ITRealms gathered that DVLUP is a rewards programme for Windows Phone developers across the globe which enables them to create, book and manage their own application promotions and also build better apps via exclusive App Challenges. 

Also, DVLUP programme launched simultaneously in Nigeria and Ghana on Tuesday, ITRealms reports, is a first from Nokia that allows developers control promotion of their app by introducing technologies unique to Nokia devices, and marketing opportunities afforded only by Nokia rather than depending on most app stores that rely on algorithms and storeowners to control promotional efforts.

The programme, which Windows Phone developers can join for free, centers on winning badges, earning experience points, and leveling up by completing quizzes and challenges related to app development. By creating high-quality apps, developers can also earn additional points and “unlock even greater opportunities” such as promoting their work through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media.

Head, Ecosystem Developer Experience, Nokia West Africa, Emmanuel Oluwatosin, said that the program is line with Nokia’s plan to support developers across the globe and also get more developers for its Windows Operating System (OS) based devices.
“We are happy that this program is finally coming to Nigeria and Ghana, and we believe that this is a huge and exciting opportunity for developers in both countries to tap into. This is an opportunity for them to make the most of their talents, build more locally relevant apps and promote the apps themselves” he said.

He explained that DVLUP uses gamification techniques to help developers earn badges and experience points (known as “XP”) that can then be used for promotion support for their app. In addition, by building high-quality apps, developers can earn additional points and unlock even greater opportunity for exposure. This gives developers access to promotion in the Windows Phone Store and App Social, in-app advertising, print, digital, social and out-of-home media opportunities.

DVLUP was first launched in US and Canada in November 2012 as a pilot but is now available in more than 20 countries which includes; Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, the UK, the US, and Vietnam, with more countries being added regularly.

Nenye Dom/GEE
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