" ITREALMS: Why Etisalat introduced new brand campaign - Evans


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Thursday, April 12, 2012

Why Etisalat introduced new brand campaign - Evans

The latest introduction of a new brand campaign by Etisalat Nigeria has been explained by the chief executive officer, Mr. Steven Evans, describing it as a ‘way of life.’
Speaking in Lagos at the media launch including ITRealms Online held recently at Eko Hotel and Suites, Mr. Evans accompanied by other top management staff of the mobile network operator, said the latest Etisalat’s campaign in Nigeria celebrates the essence of the brand, which brings to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

According to him the launch seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do. Today, we are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria” he said.

For the Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar, narrated that innovation is in the DNA of every product Etisalat has launched.

“… From easy starter with HomeZone and You & Me, easy cliq with Talk & Share and Cliq for the week, easy life with its unique affordable tariff to easyblaze the fastest broadband service in Nigeria – products that become a part of the daily lives of Nigerians; products that are cool and trendy to associate with while Etisalat makes its subscribers lives easier,” he noted.

At Etisalat, he said, the 0809ja way is the unusual way of doing things, challenging the norm, thinking differently, bringing a positive attitude to our service.
“It’s a mindset that is setting us apart from everyone else. We don’t do things different because we can; we’re simply different. It’s this attitude that we’re celebrating today,” he said, stressing that bigger and stronger than ever before with more than 12 million subscribers in the country, Etisalat has continued to set the trend with commitment to quality, innovation, and customer focus,
Highpoints of the media event included the release of the world class advertising for radio, press and outdoor, the 0809ja 4 life music video and soundtrack.
Remmy Nweke

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