" ITREALMS: MTN introduces Magic Number, 2 other products

Monday, January 24, 2011

MTN introduces Magic Number, 2 other products

MTN Nigeria Communications Limited, has introduced its three pocket-friendly offers with
MTN Magic Number leading the pack.

Other product line unveiled at the weekend includes MTN Talk-On and MTN Family and Friends.

These products, MTN said come with tariff structures that bring true value to over 35 million subscribers on the network.

Chief Executive Officer, Mr. Ahmad Farroukh, who was represented at the occasion by the Bola Akingbade, Chief Marketing and Strategy Officer, described the triple offer as a change that is coming to every MTN customer which could be experienced in a tangible way.

He explained that the true value inherent in the tariff discount is that every customer could enjoy the unbeatable value of the MTN Magic Number.

“Every customer can make free on-net calls to and from one number for 30 whole days and nights,” he said.

He explained that TN Talk-On ensures both conversations and purse strings remain unbroken.

“This is because it offers the lowest first minute call rate in the market and an incredible 25k per second for the rest of the day,” he said.

On the other hand, for most customers who may want to keep valuable relationships on the front burner, he said, “MTN Family & Friends is just perfect. This is because with MTN Family & Friends, a customer can make calls at 20k per second only to six (6) registered numbers including one international number and one number from another network.”

The CEO also said that a customer could still take pleasure in free midnight calls to all MTN numbers.

“No hidden charges or access fees of any sort,” he said, stressing that the trio are offer of a true value for money.

“It means instant connections to your loved ones and call rates that are first-of-a-kind, never-done-before in the history of telecommunications in Nigeria. From absolutely free calls to and from your loved one on-net, to the lowest first minute call rates, you will once again receive from MTN, the value you deserve – transparent rates without hidden charges or access fees,” Farroukh was quoted as saying.

He pointed out that since 2001, MTN has been committed to offering “true value, the kind that enriches your life in tangible ways, the kind that continues to inspire us to set the pace in Nigerian telecommunications as we have done for 10 years now.”

MTN believes, he said, believes that true value also goes beyond offering the lowest rates in the telecoms market.

“True value includes the most extensive nationwide coverage that serves over 35 million Nigerians in 2, 394 cities, towns and villages. It includes the widest 3G network coverage translating to affordable, high-speed internet services wherever business and pleasure take you. It includes 292 CSR projects sites in all 36 states of Nigeria including the FCT and myriads of sponsorship initiatives in sports, music and several fields of endeavor,” he declared.

Noting that today, it also includes revolutionary tariff plans, underscoring the fact that revolutionarily they would significantly enrich customers’ treasured relationships and change the face of Nigerian telecommunications once.

While reassuring customer of improved service delivery, he said that as MTN begins the journey towards marking its 10th anniversary, they are committed to always offer this kind of value, the kind that enriches lives and ensures the service that you deserve.

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