" ITREALMS: LG partners YouTube on ‘Life in a day’ project

Wednesday, July 21, 2010

LG partners YouTube on ‘Life in a day’ project

LG Electronics has joined forces with YouTube on the ‘Life in a day’ project which holds on Saturday, July 24, 2010, globally.

YouTube is a video-sharing website which enables users to upload, share, and view videos. It was founded by three former personnel of PayPal in February 2005, which has since been acquired by Google. YouTube has changed the culture of video uploads and exchange, migrating to one of the most popular web portals worldwide.

The Life in a Day project is about self-shooting of one’s activities by YouTube users’ in a day, which has been scheduled for this week’s Saturday.

This, the partnership announced would form the final film to make the world premiere at the Sundance Film Festival, next year.

Affirming this, Chief Marketing Officer of LG Electronics, Dermot J. M. Boden, said they belief in enriching people’s lives through technology and saw complementary objectives in the Life in a Day project

“For LG, this project is a fantastic opportunity to engage with YouTube users on a personal and emotional level that’s both rewarding and enjoyable. This initiative is perfectly consistent with our brand promise of “Life’s Good,” Boden said.

Reiterating this, famous filmmakers, Ridley Scott and Kevin Macdonald urged YouTube users to assist them in creating the first user-generated feature-length documentary film shot on a single day on July 24, 2010.

“Life in a Day” is a historic global film experiment that enlists the global community to capture a moment of their lives on Saturday, July 24 and to upload that footage to www.youtube.com/lifeinaday,” they said.

The Academy award-winning director of State of Play, Last King of Scotland, Touching the Void films, Mr. Macdonald would direct and bring together the most compelling footage into a feature-length documentary film.

It was also gathered that the project would be produced by Ridley Scott and his company Scott Free Productions.

“Individuals whose footage makes it into the finished film will be credited as co-directors and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere,” he said.

Life in a Day is one of several efforts by YouTube to push the boundaries of music, art, and now film. YouTube Symphony Orchestra and the recently announced YouTube Play partnership with the Guggenheim are examples of the convergence of online video with traditional arts and Life in a Day takes this effort into the cinematic realm.

LG Electronics is supporting Life in a Day as a key part of its long-standing Life’s Good campaign and to enhance the creation of quality online content that can be shared and enjoyed by all.

“Life in a Day is a time capsule that will tell future generations what it was like to be alive on the 24th of July, 2010. It is a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world’s online community,” Macdonald said.

And for the Chief Executive Officer, Google, YouTube’s parent company, Mr. Eric Schmidt, over the past five years, You Tube has changed the way media is created and consumed.

“We’re thrilled to give our community the opportunity to work with Kevin Macdonald and Ridley Scott and are grateful to our long-term partner, the Sundance Institute, for their support of this global initiative. I can think of no better place to premiere Life in a Day than at next year’s festival.”

Equally, Director of the Sundance Film Festival, Mr. John Cooper, said it’s a vital part of the mission to support individual storytelling around the globe and to provide a platform for expression and experimentation.

“This is a great way to engage the You Tube community and to also provide Festival audiences with something new and unexpected,” Cooper said.

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