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Wednesday, April 14, 2010

Why Glo re-launched website – Adenuga

The Group Executive Director, Globacom, Mr. Paddy Adenuga has explained why the Second National Operator (SNO), last weekend re-launched its website, www.gloworld.com, saying the objective was to make it more customer friendly and interactive.

Speaking in Lagos, Adenuga noted that apart from having more trendy features and visual appeal, the redesigned site is much easier to browse and offers more interactive platforms to customers and visitors.

He said the upgrading of the website would be implemented in phases and would be concluded by third quarter of this year.

Adenuga also said that the decision to upgrade the site was in line with the SNO’s commitment to continuously explore ways to offer more value to subscribers.

He stressed that the objective of the upgrade, was to grow an interactive and viral content hub which would cater to the needs of all potential customers and visitors.

“We hope to increase the awareness of the Glo brand, grow and sustain our client base through the website,” he affirmed.

He said Globacom has put in place a state-of-the-art hosting platform for its site to ensure availability and up-time, resulting in a highly responsive and fast website experience for all traffic.

“The new site offers an exciting browsing experience. It has been redesigned in such a way that it is fast and easy to surf. Our customers can do a whole lot more on the site and have fun while doing that. There are many great and amazing features waiting at the click of the mouse when they visit the site,” Mr. Adenuga explained.

The new gloworld.com site enables customers to compare the products and services on offer and choose the right package for their needs.

According to him, customers on the network could also easily find out about the latest Glo promotions, events and sponsorships, get enhanced access to the Customer Care Department, obtain information about job vacancies and also follow Glo events and shows on Facebook. Glo is the only GSM provider with a Facebook fan page in Nigeria which can be accessed from the Glo website or through Facebook directly.

The website has personalized and interactive features with online campaign and email services to stay in touch with our customers.

The Group Executive Director added that subscribers can also get their favourite Glo ambassadors’ pictures, profiles and biographies from the new site.

In the first phase of the project, the site offers, amongst other features, multimedia downloads through YouTube, interaction with the Glo brand on Facebook, contact email for all Gloworld shops, easy self-help tips and customer enquiry forms.

Phase two of the upgrade, which will be concluded by the 2nd quarter of the year, will enable the site to offer airtime sales, Online Customer Support via live chat (one to one), country and language selector and WAP.

The final phase to be concluded by the third quarter will offer Consumer Relationship Marketing (CRM) implementation, e-commerce portal and online billing and bills payment option.

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