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Wednesday, March 24, 2010

Samsung launches ‘Mobile Live’ show

Samsung Electronics has launched its ‘Samsung Mobile Live’ an experiential road show that comprises of a range of messaging and infotainment activities designed to create a new customer experience for Samsung phone users.

Director and head of mobile phones, Mr. Peter Lee said Samsung Mobile Live would be held at Silverbird Galleria in Lagos and Abuja.

He explained that the event would take place in specially constructed booths with interactive multimedia screens, live phones and games consoles.

According to him, the public is encouraged to try out the live phones to get a hands-on experience on a Samsung phone.

“There is also a life size interactive phone model to enhance the customers’ experience,” he said.

Highlight of the road show, Mr. Lee said, is Samsung’s range of messaging phones, I8000, B7320, Corby S3653, B3410, Corby Txt B3210 and Corby Pop C3510.

These models, he said, are ergonomically designed to make texting fun and easy, while the range is targeted at the youth segment and the young at heart.

“The range has a one click access to social networking sites like Facebook, Myspace, and Picassa. These networking sites are becoming increasingly popular in Nigeria. It will keep its target segment in touch with its online community of friends,” he said.

For him, I8000, for instance, is a full touch wide screen mobile with a 3.7” Amoled display with a touch optimized user interface.

“It has a 5MP camera, DVD like video recorder with video editing tools. I8000 is a powerful business tool with fast internet connection, push email and Microsoft Exchange ActiveSync provide seamless round the clock updated email,” he said.

And for B7320, which he said, is a Windows Mobile professional messaging phone with a full QWERTY keypad, it comes in Windows Mobile 6.1 operating system, upgradeable to 6.5 and supports key corporate mobile solutions like MS Exchange Activesync and IBM Lotus Notes Traveller.

“It is an extension of one’s office and acts like a computer in one’s palm,” he said.

For Corby S3653, Mr. Lee said, it has an eye catching, compact design with easy to use TouchWiz user interface and haptic feedback system. It has a 2MP camera and one finger zoom where the user can use a finger to zoom in on an image.


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