Wednesday, March 04, 2009

Speakeezee unveils Mi handsets

Authorised distributor of Mi brand of handsets in the country, the Private Networks Nigeria Limited (PNN) has unveil is latest in stock Mi mobiles at all Speakeezee stores nationwide.

A press statement endorsed by the Manager, Corporate Communications, at PNN, Ms Cynthia Nwagboniwe, quoted the chief executive of Mi, Alpesh Patel, as saying that the brand offers the urban youth users of cell phone in Africa a snap up with “ Mi” range of Quality Affordable handsets.

Hence the brand was last month introduced into Nigeria via its nationwide authorised distributor, Private Networks Nigeria Limited (PNN).

Patel recalled that Mi was launched in April 2008 as a secured African network operator and leading distribution deals in 10 markets. “Mi – Fones” are officially available in Kenya, Ghana, Tanzania, Uganda, Mauritius, and Democratic Republic of Congo (DRC) to name a few,” Patel said.

According to Patel, Mi was the only handset manufacturer in the world to release a Mi – Obama phone (limited Edition) made exclusively for the Kenyan market.

“This particular exercise which was done for fun, got the world talking about “Mi” with endless articles and blogs from the cellular tech world. (Google: Mi-Obama Phone). Mi’s record market penetration is expected to be high in Nigeria because of the brands clever positioning. We provide the emerging market consumer a range of reliable good looking products at affordable prices with the key focus being on variety,” Patel.

With this entrance, Patel further said that Nigerian consumers could find the Mi range of funky handsets at all Speakeezee retail stores.

“The Mi phone product range is an arsenal of slick, status affirming phone models boosted by the flagship Mi Metalix range. All of the Mi products are available in the market at well under N13,000.00,” the ceo said.

In addition, Patel went on to say they were extremely proud and honoured to have Speakeezee carry its range in their prime retail stores.

“The Mi handsets will be available exclusively at Speakeezee outlets first and our Nigerian distributor, PNN, will thereafter appoint other retailers and dealers nationwide,” Patel explained, stressing that having Speakeezee as valued retail partner enables Mi to deliver affordable warrantied handsets directly to the end consumer.

The available range at Speakeezee, he said, boasts of the worlds slimmest Dual SIM GPRS WAP handset – Mi 8801, the Mi210F with an internal FM antenna enabling users to share their music with their friends and the Mi300F with a VGA camera, available in RoseGold for the she or Chrome for he.

Recently, PNN announced the completion of Phase 1 roll out of Speakeezee outlets in Lagos - Ikeja, Surulere, Victoria Island; Jos, Ado-Ekiti, Kano, Abuja, Port Harcourt, Asaba and Benin, with 25 new outlets spread in phase 2.

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