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Monday, March 30, 2009

MTN set to launch Mobile Lite in six geo-zones

Leader in telecommunications provisioning, MTN Nigeria is set to launch its latest in shelf, Mobile Lite, in the six geo-political zones of the country, just as it unveiled the service in Abuja.

Mobile Lite is a mobile assistance centres, launched in what the operator said is to take customer care to another level.

Customer Relations Executive, MTN Nigeria, Mr Akin Braithwaite, revealed this recently at the Federal Capital Territory (FCT) Abuja, during a customer forum in the city.

He said that Mobile Lite will be rolled out in the next couple of weeks in all six geo-political zones of the country.

As said by him, the mobile centres are the first of its kind in Nigeria, and are intended to assist subscribers with service-related challenges and are part of an ongoing strategy to improve the customer experience on the network.

He explained that Mobile Lite, which is essentially a state-of-the-art van equipped with broadband internet access and other essential facilities available in a traditional walk-in centre, will move around communities to assist MTN subscribers.

“It will bring succour to subscribers who, because of distance or their daily schedules, are not able to seek help for their service-related challenges at a traditional Customer Assistance Centre,” he said.

Since 2008, Braithwaite noted that MTN has invested millions of Naira into improving its customer care processes and infrastructure, comprising acquiring of the cutting-edge technology that now enables the company to treat its teeming customers as individuals with distinct tastes and preferences.

“Today, if any customer calls our customer assistance centre he is able to elect to converse in any of Nigeria’s major languages. Subsequently, when the same customer calls again, our intelligent   system automatically recognises him and routes his call according to his language preference.  This is just one of the many changes we have made in the way we relate with our customers,” he said.

Pointing out that MTN currently has about 2000 Connect Stores, and has plans to raise the figure to 6000 by next year.

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