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Wednesday, August 15, 2007

eNNOVATE-07 begins tomorrow in Lagos

The three-day annual edition of eNNOVATE expo, beginning tomorrow in Lagos, would have music and entertainment via technologies at its centre stage.

eNNOVATE Project Manager, Adewole Ojo, who disclosed this, said that the annual expo and conference series dedicated to stimulating greater public awareness of technology and its applications, would commence tomorrow through Saturday, at the MUSON Centre, Onikan, Lagos.

According to him, music and entertainment will be a vibrant sub-theme for the expo and participants will be examining the impact of technology on the music and entertainment industries, within the context of priming industry practitioners and entrepreneurs cum investors with the wherewithal to continue to thrive in the fast-changing industry.

Mr. Ojo also said that the conference would examine such key issues as why the music recording industry is shrinking in size whereas the music industry as a whole, globally, is fast growing.

“Other issues such as digital broadcasting, and Internet Protocol-based Television (IPTV) among others would be analysed,” he said.

Mr. Ojo added that top industry practitioners have been lined up to discuss these issues, including the chairman, Storm Media and Entertainment Group, Mr. Obi Asika, Mena Ajakpovi of Abraham & Partners, Remi Ogunpitan of Storm Media and Entertainment Group and Charles O’tudor, CEO of Adstrat, a firm of brand consultants, while the session would be chaired by the chief executive, Channels Television, Mr. John Momoh,

He also informed that eNNOVATE-07 is expected to kick-off on Thursday, with a keynote presentation by the international research firm, International Data Corporation (IDC) of a Cisco-commissioned research report, Nigeria’s Broadband Barometer.

The report, he said, examined in detail, Internet penetration in Nigeria with the key contending broadband technologies, the penetration of each of these technologies, the pricing, the growth drivers of Internet penetration as well as the growth inhibitors.

“Very importantly, it also examines the key players in the broadband industry,” he said.

Mr. Ojo stressed that the expo, which is in its third year, targets a mass audience and consistently aims to demystify technology in all its ramifications and encourage mass adoption of technological tools and applications.

“It is the only expo that is promoted via a full web complement that includes a vibrant website, www.ennovate-expo.com and a blog as well.

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