" ITREALMS: RedHot promo takes off, MTS dangles airtime bonus

Wednesday, May 03, 2006

RedHot promo takes off, MTS dangles airtime bonus

Remmy Nweke

MTSFirst has commenced a new promo, RedHot offer in its bid to further drive the market with aggressively. The RedHot, which began weekend would last till June 31, this year and comes with airtime usage bonus based on MTS’ Customer Acquisition Scheme (CAS).

Chief Marketing Officer at MTSFirst, Ms Uche Ofodile while explaining CAS said that it is an incentive-drive exercise on all recharges between N1000 and N2,500 airtime denominations respectively.

According to her, MTS subscribers who recharge with any of above denomination would enjoy a 10 per cent bonus airtime on immediately.

This Ms Ofodile noted was introduced in line with MTSFirst’s resolve to provide affordable and quality services to its teeming subscribers nationwide.

“This promo is thus aimed at providing quality network, at an affordable price from a caring and customer-centric company,” she declared.

The CMO also said that under the CAS, which runs simultaneously, MTSFirst would offer all prospective subscribers, the opportunity to purchase a Dowtel WS4000 desktop phone for N8,500, as against the current rate of N10,000.

Potential subscribers, she said, would be required to visit any of the company’s offices or the closest dealer outlets to purchase the desktop phone.

Further, she said that each of the Dowtel WS4000 desktop phones would be activated immediately after purchase, “once it is switched on”.

Although she added that new subscribers must load any denomination of airtime to enable them make calls.

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