EasyAdz: Etisalat’s permission-base mobile advertising debuts in Lagos

The acclaimed innovative mobile network operator, Etisalat Nigeria, Tuesday, August 14, 2012 in Lagos unveiled EasyAdz, a permission-based mobile advertising platform, which is riding on Alcatel-Lucent’s Optism.

Key Account manager-EMTS at Alcatel-Lucent, Mr. Miguel Bueno told ITRealms exclusively that this service emanated from the Etisalat Group and it was exciting that a member of the group has chosen the Opium.

This platform to be marketed by WildFusion, Etisalat says, is made up of key players in the advertising industry such as brands, advertisers, media buying agencies, Alcatel-Lucent as the technology partner, which creates a mutually beneficial relationship between the brands and their customers by facilitating the communication of only relevant and important product and services information from a brand to the customer based on customer’s areas of interest.

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A wrap on 3rd MainLand Bridge

A suspected wrapped carton was seen this evening on Third Mainland bridge, while heading to Oworoshoki from Adeniji. I hope the security agencies take note of this before Area Boys takes over. It may have fallen off a bus.

I could not get the pix 'cos of new Lagos Traffic Law.

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TD, D-Link partner against insecurity in Nigeria

^{Lagos-based Technology Distributions (TD) Limited and D-Link have partnered to deploy security products and empowering partners to deliver value-added solutions and products to the Small, Medium Business (SMB) and Small office/home office (SOHO) user space.}

^{The programme is in three parts, namely the training, promotions and trade incentives, just as the products and marketing training are heavily slanted to reveal how these products could be used to solve the security challenges of 21st Century in Nigeria.}

^{The SME and Enterprise Solution Partner programme, would run well into fourth quarter of this year according to the Territory Manager for West Africa at D-Link, Mr. Samuel Ediale.}

^{Both companies, ITRealms gathered are keen to partner with governments or stakeholders to deploy the security equipment required to achieve optimal surveillance in all Nigerian cities.}

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IBM sets up African research lab in Nairobi

The International Business Machines trading with the name IBM, has opened its first research laboratory in Africa.

The facility tagged “IBM Research-Africa” has its initial location in Nairobi, Kenya in collaboration with the Ministry of Information, Communication and Technology (ICT) through the Kenya ICT board.

It will conduct basic and applied research focused on solving problems relevant to Africa and contribute to the building of a science and technology base for the continent.

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