" ITREALMS: EasyAdz: Etisalat’s permission-base mobile advertising debuts in Lagos

Tuesday, August 14, 2012

EasyAdz: Etisalat’s permission-base mobile advertising debuts in Lagos

The acclaimed innovative mobile network operator, Etisalat Nigeria, Tuesday, August 14, 2012 in Lagos unveiled EasyAdz, a permission-based mobile advertising platform, which is riding on Alcatel-Lucent’s Optism.

Key Account manager-EMTS at Alcatel-Lucent, Mr. Miguel Bueno told ITRealms exclusively that this service emanated from the Etisalat Group and it was exciting that a member of the group has chosen the Opium.


This platform to be marketed by WildFusion, Etisalat says, is made up of key players in the advertising industry such as brands, advertisers, media buying agencies, Alcatel-Lucent as the technology partner, which creates a mutually beneficial relationship between the brands and their customers by facilitating the communication of only relevant and important product and services information from a brand to the customer based on customer’s areas of interest.

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