Unleashing marketing innovation to transform healthcare experiences by Reuben Kalu - ITREALMS

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Introduction:
In recent years, the healthcare sector has witnessed a significant transformation in how organizations promote their services and engage with patients. The rapid advancement of technology and the rise of digital platforms have paved the way for marketing innovation in the healthcare industry. This article will explore the exciting opportunities and challenges presented by marketing innovation in the healthcare sector, and how organizations can leverage these strategies to improve patient outcomes and overall healthcare experiences.

Embracing Digital Transformation:
The healthcare industry has traditionally been slow to adopt digital marketing strategies, but the digital age demands a shift towards embracing technology and innovation. From social media platforms to search engine optimization (SEO) techniques and targeted online advertising, digital marketing offers a plethora of tools to reach and engage with patients. Organizations need to recognize the importance of a strong online presence, including user-friendly websites, informative blogs, and engaging social media profiles.

Danbatta: NCC’s experiences @ITU bolstering Nigeria’s digital transformation - ITREALMS

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The Nigerian Communications Commission’s (NCC) vast experience as a long-standing member of the International Telecommunication Union (ITU) has served as a booster to the Commission in its effective implementation of government policies, and in stimulating regulatory initiatives focused on advancing Nigeria’s digital transformation.

The NCC’s Executive Vice Chairman (EVC), Prof. Umar Garba Danbatta, has said.

Freshworks delivers Artificial Intelligence-powered experiences

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Against a background where market disruption is key to creating new opportunities, Freshworks has embraced Artificial Intelligence (AI) to help keep their clients relevant, competitive and profitable, reports ITRealms. Having identified Twitter as a key channel through which customers often engage companies, Freshworks has developed a social AI entity called Social Signals. This AI tool helps filter relevant and important messages from the volume of Twitter messages that may be directed at any one company. Social Signals works by going through a company’s entire feed, where it understands and filters out tweets asking for help. These tweets are then converted to a task for a customer support agent to remedy, while disregarding all other tweets. By filtering tweets, the Social signals AI seamlessly enhances Freshworks’ cloud-based engagement platform, Freshdesk. This integration empowers businesses of all sizes with the kind of next-generation customer experience and innovation that modern society demands. To further refine the effectiveness of Social Signals, support agents can train the AI to recognize new types of communication thus improving its learning, resolution and decision-making skills. In an extensive research, Freshworks found that smart automated programs called chatbots, responded to a significant 40% of questions asked through Freshdesk. Furthermore, chatbots could dramatically improve the quality of exchanges between customers and support agents. This was achieved by the chatbots requesting basic information first to collect necessary customer data. Significant benefits from time and cost savings were also recorded with increases of 15% to 20% more customers being helped. Arihant Jain, Business Head - Middle East & Africa at Freshworks commented, “AI has immense potential to add real value to the customer experience journey irrespective of the industry. However, AI must be viewed as a complement rather than as a replacement for people. This is something we are passionate about at Freshworks, where we look to technology to combine the ingenuity and efficiency of automated solutions with the irreplaceable empathy of the human touch. Freshworks prides itself in offering its growing number of customers and partners, solutions that enhance their service offering without negatively impacting the bottom line.”

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