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Thursday, June 25, 2020

Satellite TV Gains Popularity in Ghana and Nigeria - ITREALMS

ITREALMS:

Study shows Satellite TV reception increases by 23 per cent in Nigeria and 19 per cent in Ghana in 2019 since the last study, conducted two years ago; SES currently reaches 35 million TV households across the African Continent, reports ITREALMS.

SES, the leader in global content connectivity solutions, has unveiled the results of its annual Satellite Monitor survey, which reveals a steady increase in the penetration of satellite TV across Africa. The study on TV reception also shows an increase in SES reach from 33 million African households in 2018 to 35 million households in 2019.

In Nigeria, the Satellite Monitor results revealed that satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017. The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian TV homes.

Other TV reception modes in Nigeria and Ghana currently include terrestrial, cable and IPTV. According to the latest survey results, satellite TV is steadily gaining popularity as the TV reception mode of choice in both markets, with 70% of TV homes in Ghana and 33% of those in Nigeria opting for satellite in 2019 – an increase from 64% and 27%, respectively, compared to 2017.

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