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DHL, MallforAfrica partner on African made products - ITREALMS Online

World’s leading express services provider, DHL, has partnered with e-commerce giant, MallforAfrica’s new platform, Marketplace Africa, to help online retailers bring African-made products to the US and global market, reports ITRealms.


The site offers items from the continent’s most talented designers and artisans from a variety of categories including fashion, body care, handbags, jewelry and home d├ęcor.

Until today, African craftspeople have been isolated from global customers due to distance, fear of not receiving overseas payments, and complex shipping requirements.  Customers who wished to purchase products directly from African artisans faced obstacles regarding accessibility of items, authenticity and validation of the product, uncertainty of delivery, high delivery costs, and payment security. 

Marketplace Africa was created to help artisans sell on a global stage and simplify the ability to buy directly from African craftspeople and small enterprises. Powered by MallforAfrica’s award-winning patented e-commerce platform and payment system, MarketplaceAfrica.com’s global consumers can now shop directly from African businesses of all sizes and have the products shipped to their home with confidence.

DHL will manage all logistics services as their e-commerce delivery solutions are  designed with small businesses in mind and provide the speed of delivery that customers expect. With the world’s leading logistics company behind it, Marketplace Africa will provide craftspeople and customers order verification, fast delivery, and shipment labeling and packaging services. Suitable delivery costs also keep products affordable.

Hennie Heymans, CEO for DHL Express Sub Saharan Africa adds, “We are thrilled to be a part of this innovative e-commerce solution for African artisans. DHL is a facilitator of global trade and if we can improve connectivity and accessibility to global markets for local business, this will go a long way in helping small businesses grow. We’ve been in Africa since 1978, so have seen first-hand, the huge opportunities that cross-border trade offers to local businesses. This is truly an exciting time for African businesses.”

The Africa Made Product Standards (AMPS) is used to ensure that the highest quality products are being sold on the Marketplace Africa platform. It provides consumers with the assurance that products meet an international standard in quality. All products are crafted with the utmost care by an African artisan.

Nenye Dom/GEE

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