" ITREALMS: Opera to invest N30bn in Nigeria, unveils Victor Moses as brand ambassador

Monday, May 15, 2017

Opera to invest N30bn in Nigeria, unveils Victor Moses as brand ambassador

The burgeoning browser engine, Opera has kicked off latest investment plan to the tune of N30 billion into the Information and Communication Technology (ICT) market in Nigeria, just as the company unveils partnership with Nigerian football professional, Victor Moses, Chelsea starter and Nigerian national team star player as brand ambassador of Opera Mini for Africa, reports ITRealms.

Opera, which prides itself as the most popular browser in Africa, said Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.

Affirming this deal, the Global Head of Marketing and Distribution at Opera, Jørgen Arnesen, noted that football is one of the most popular types of content consumed by Opera Mini users throughout Africa.

“Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria,” Jørgen Arnesen said.

ITRealms reports, coincides with Opera’s recent announcement to invest $100 million USD, about N30 billion in Africa, over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.

ITRealms gathered that Nigeria is home to the second largest population of Opera Mini users, with search, social networking and sport forming part of the most popular content consumed by Opera Mini users in the country.

Also, ITRealms reports that one fourth of these users check out live scores and sports news when browsing and this number is relatively higher than the ones in other African countries.

Reacting, Victor Moses was quoted as saying “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team has taken me through their plans and vision for the brand in the Nigerian market and it's made me incredibly excited about the future. I'm delighted to be a part of such a groundbreaking campaign.”

Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser.

Bayo Banjo/GEE 
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