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Orange to acquire 100% Cellcom Liberia




One of the world’s leading telecommunications operators with 157,000 employees as at 30 September 2015, Orange is pushing to enter the Liberian telecom market by efforts to acquire Cellcom Liberia, 100 per cent, reports ITRealms.


Orange desire arises from the consummation of the recent agreement it entered with Cellcom Telecommunications Limited to acquire via its Cote d’Ivoire subsidiary, recalling that Cellcom is the leading mobile operator in Liberia.


Tom Wright of Orange in a press statement made available to ITRealms distributed via Africa Press Organisation (APO), the operator would provide its marketing expertise and world-class technical capability to further strengthen the network operator, enhance services to consumers and contribute to the economic growth of Liberia. 


ITRealms gathered that with the new development, Cellcom’s founders and employees will remain involved in the business to ensure a smooth integration, support performance and continue long-standing relations with the government of Liberia.


In addition, ITRealms reports that this acquisition is part of the international development strategy of Orange, which aims to accelerate its growth by entering new emerging markets with high potential. This will enable Orange to strengthen its positions in Africa, which is a strategic priority for the Group.
 

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