Monday, January 18, 2016

NBC, TMC partners to boost participation @CABSAT’16

The National Broadcasting Commission (NBC) and Transatlantic Media Company (TMC) have entered into partnership deal through a Memorandum of Understanding (MoU) to boost the participation of the broadcast media at the forthcoming 22nd edition of Cable, Broadcast and Satellite (CABSAT) slated for the World Trade Centre in Dubai, the United Arab Emirate, ITRealms report.

Revealing the direction and content of the agreement, TMC President and Chief Executive Officer (CEO), Dr. Bayero Agabi, said the company, which produces Cyber Africa television and magazine, has the mandate to market CABSAT in Nigeria and Ghana as Africa's regional partner.

He said, CABSAT 2016, scheduled for March 8-10, would be a gathering of broadcast technocrats and content producers to deliberate on the future of Africa's cable, broadcast and satellite prospects.

"As the world adapts to digital content delivery, it is the thrust of our organisation to help project the inherent values of Africa's culture and heritage at the world stage via our superb broadcast content. We are committed to assist NBC to fast track the migration from analogue to digital broadcast in 2016,” Agabi said.

NBC official said the collaboration with TMC would ensure Nigeria's participation during the three-day event at decision making levels with anticipated capacity to attract investors.

“TMC for CABSAT 2016 is part of our agency’s mandate to ensure that appropriate modalities are put in place to make Nigeria meet up with International Telecommunications Union (ITU) Digital Switch Over (DSO)” NBC official said.  

ITRealms recalls that the DSO is meant to be achieved by the new date of 2017, and will form a key agenda at CABSAT 2016 expected to bring broadcasters, programme-makers, post-production and multimedia specialists, digital terrestrial, and satellite transmission companies from Africa, Asia and Middle East to showcase their content and equipment.

The Nollywood, Hollywood, Bollywood and Arabic television and content- creation, distribution and monetization trends as well as position brand alongside global trans media, technical, engineering and production leaders around the future of broadcast, satellite, and content delivery are lined up as part of the agenda.

Agabi further said that CABSAT serves as the perfect medium for all individual decision makers, buyers, and sellers who are active in the electronic media, film, and audio entertainment content markets to experience unique networking and business opportunities formulate new strategies and create future partnerships.

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