" ITREALMS: Juwah tasks MTN Ambassadors to be exemplary to youths

Sunday, November 30, 2014

Juwah tasks MTN Ambassadors to be exemplary to youths

The Executive Vice Chairman (EVC), Nigerian Communications Commission (NCC), Dr. Eugene Juwah has tasked MTN Ambassadors to be of exemplary to the youths, especially in Nigeria, reports ITRealms.

Juwah who played host to MTN Ambassadors who are mainly musicians at his office in Abuja recently, said the musicians themselves have become a standard for the youth of the country.

“You have made the country proud by your creativity, you have shaped the entertainment industry” declared, stressing that through effective oversight of the Commission, the industry has been able to engage the youth through the promotion of the entertainment industry by way of talent shows which have seen the emergence of artists who now become role models for the teeming youth.

“… Your shows have enriched lives significantly” he told his visitors, urging them to remain steadfast.

ITRealms also gathered from a press statement endorsed by the Director, Public Affairs at NCC, Mr. Tony Ojobo, who quoted Dr. Juwah as recalling that the telecommunications sector has been variously described as the first genuine platform to take over virtually every aspect of human development since the revolution began with the Digital Mobile Licences 2001.

He equally told his guests that Nigerian entertainment industry has gone beyond this shores, citing an instance of his visit to Atlanta, Georgia, USA recently with some Nollywood producers and actors to attend a seminar where Professors and other experts from the USA and Canada came specifically to understudy, analyse and talk about the growing entertainment industry in Nigeria and the influence on other sectors and cultures.

Juwah further revealed to ITRealms that recently the Digital Bridge Institute (DBI) in collaboration with George Mason University, Fairfax, Virginia and Howard University hosted the seminar with a view to providing global best practice in marketing and distribution of movies, training on digital movie production and editing among others.

The NCC, he said, is in the vanguard of doing the best for the entertainment industry including Nollywood, just as a studio is being built at DBI Cappa-Oshodi campus in Lagos to cushion the practice of Nigerian entertainers.

Also speaking, Executive Commissioner, Stakeholder Management, Mr. Okechukwu Itanyi also told the visitors that the telecom industry is a platform for propagating the ideals of entertainment through video streaming, SMS and caller tunes to mention but a few.

“The industry has ensured the success of these platforms, it has empowered Nigerians and the NCC is looking forward to the emergence of more stars who will reach out to the younger generation and show good example through mentorship” Mr. Itanyi said.
For the Director, Public Affairs at NCC, Mr. Tony Ojobo, until his appearance on a radio programme recently to explain the link between telecoms and the Automated Teller Machine (ATM), many people did not know that the ATMs were linked to telecoms networks.

Ojobo said the entertainment industry has made Nigerians both home and in the diaspora proud.

He cited the advent of Project Fame as part of the telecoms industry’s intervention to improve the standard of the entertainment industry and empower the youth.

Mr. Ojobo cited his encounter at an event in JFK Arts Centre in Washington DC where youth of all nationalities came specifically to savour Nigerian artists and learn about the culture of the people of Nigeria displayed through music, drama and the arts.

The visiting MTN ambassadors including Sir Shina Peters, Chidinma, KCee, Praize and Nyanya equally called on some other Directors of the Commission including Ms Josephine Amuwa (Director, Policy Competition & Economic Analysis), Mrs Maryam Bayi (Director, Consumer Affairs Bureau) and Ms Ayo Sofolahan (Director, Projects).

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