" ITREALMS: Wiko smartphones enter Nigeria

Monday, September 15, 2014

Wiko smartphones enter Nigeria

Wiko, a leading smartphone vendor in France has concluded arrangements to enter the Nigerian market with its smartphones before the end of September, reports ITRealms.

Disclosing this at the 2014 IFA otherwise known as the Consumer Electronics Show in Berlin recently, ITRealms gathered that this means Wiko is determined to expand at the global level.

Speaking at Wiko’s IFA pavilion, the International Business Development Director, WikoGlobal, Mr. David Garcia, said the month of September would see launches in Poland, Nigeria and Kenya. 

He also revealed that Wiko made its debut in the Gulf region, the United Arab Emirates within same period and would be followed by the Kingdom of Saudi Arabia in mid-October 2014. 

ITRealms recalled that Wiko was welcomed into the Vietnam in August to herald the brand grand entry into South-East Asia.

Mr. Gracia also notes that consumers in new markets are aware of Wiko’s strong brand and product proposition, even as Wiko has built strong relationships with its channel partners in every market, ensuring wide distribution and excellent customer care.

According to him, Wiko distinguished itself as France’s second largest selling smartphone after just three years, and driving Wiko’s success story across Europe is its compelling proposition based on smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.

“IFA is a great opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up. Tech lovers will have the chance to discover the Wiko’s innovative products that have made us successful in Europe so far,” he told correspondent at IFA.

On Wiko’s success story, Mr. Garcia pointed out that they deliver style and quality at the best price.

“We are excited about entering our new markets like Nigeria, Kenya, Poland, the United Arab Emirates and the Kingdom of Saudi Arabia and are confident of repeating our success story in these markets. We take pride in that Wiko is now setting a new direction for the smartphone market,” he asserted.

ITRealms recollects that Wiko Mobile has seen a phenomenon growth in France after its launch in 2011.

In 2013 alone, Wiko boasts of 2 million smartphones in the country in France, hence accounting for 8 per cent of the market based on GfK research figures.

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