Wednesday, March 19, 2014

GTCrea8 promo campaign 2014 takes off, dangles copper convertible star prize

The Guaranty Trust Bank (GTBank) plc, commenced its 2014 annual GTCrea8 Promo campaign for Nigerian undergraduates, an initiative aimed at rewarding the Bank’s customers studying in tertiary institutions across the nation, with top prize being Mini Cooper Convertible car, reports ITRealms.

The Managing Director and chief executive officer (CEO), Guaranty Trust Bank (GTBank) plc, Mr. Segun Agbaje told ITRealms that the 9-month initiative provides a unique avenue for the Bank to stay in touch and reward its GTCRea8 eSavers customers, who have a unique role to play in the continent’s future development.

Agbaje also said that the initiative involves awareness storms in 27 major tertiary institutions in Nigeria to promote values such as professionalism, Integrity and the benefits of hard work.

Alongside these events, he said, are monthly raffle draws during which account holders win monthly scholarships, just as one undergraduate would emerge the winner of the campaign grand prize: a mini cooper convertible car during the December 2014 final raffle draw.

ITRealms recalls that this is the second edition of the initiative which the Bank introduced last year as part of a social awareness and marketing programme aimed at promoting adoption of the right values by our future leaders and getting feedback regarding their needs as customers.

Even as ITRealms notes that Miss Elisha-Wigwe Shallom, a Medical Student at the University of Lagos won the 2013 campaign grand prize.

GTBank plc is reputed as a youthful brand that has forefront of youth related activities. The Bank introduced the GTCrea8 eSavers account to address the unique financial needs of today’s undergraduate.

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