" ITREALMS: Etisalat steps-up with EasyDay tariff plan

Thursday, March 21, 2013

Etisalat steps-up with EasyDay tariff plan

In line with its innovative leadership, mobile telecommunications network operator, Etisalat Nigeria, has stepped up its services with a new tariff plan for the customers, tagged ‘EasyDay.’

The Chief Commercial Officer (CCO) at Etisalat Nigeria, Mr. Wael Ammar confirmed this to ITRealms, saying that the new tariff plan allows subscribers on its EasyStarter and EasyCliq packages to enjoy lower tariffs based on their daily spend.

He also said in a press statement, a copy of which was made available to to ITRealms that the Easyday tariff plan which is available to Etisalat’s existing and prospective subscribers could be activated once the subscriber reaches a certain threshold, thereby allowing customers on the package to get low tariffs to make all their national calls for the rest of the day.

New subscribers, Ammar said, could activate and enjoy the new tariff plan by buying either an EasyCliq or Easy Starter line, and then opting-into the EasyDay plan to get lower call tariffs daily.

He explained that for existing subscribers, using the EasyCliq or EasyStarter packages, all they need to do is simply migrate to the new tariff plan.

“New and existing subscribers can opt in by dialing *239*1#,” he said, stressing that this is a unique tariff plan based on regressive billing such that when customers have used up to a particular amount in a day, their call cost per second is instantly lowered.

“Once you opt-in to easy day, your tariff drops first to 40k per second to all networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k per second for the rest of the day,” he said.

Ammar went on to elucidate that the new tariff plan was the product of months of intensive consumer research.

“As a customer-centric brand, we are always in tune with the desires of our customers, and will always go the extra mile to make sure that these desires are met,” he said.

As said by him, the research showed that customers not only want to enjoy low but transparent tariffs on their calls.

“They have constantly asked for a regressive format whereby a premium is charged on the very first minute, with subsequent minutes made cheaper. This is what we are giving them with our new tariff plan, Easy Day,” he clarified.

Remmy Nweke

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