" ITREALMS: Etisalat plans introduction of biNu apps into Nigerian market


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Thursday, May 09, 2013

Etisalat plans introduction of biNu apps into Nigerian market

The Emerging Markets Telecommunications Service Ltd (EMTS) trading as Etisalat, has concluded plans to introduce biNu application into the Nigerian telecommunications market.

ITRealms recalls that biNu is a cloud-based app platform that runs on a wide range of mass-market mobile phones, providing super-fast and affordable access to web-based apps and popular Internet services.

Disclosing this to ITRealms at the 2013 Mobile Web West Africa in Lagos, the Etisalat’s Data Marketing Manager, Mr. Bankole Alao said that in less than one month, precisely before the end of June that Etisalat intends to bring biNu apps to Nigeria.

According to him, this will be another first and innovative product from Etisalat to make telecom consumers in the country to better serve them.

He urged Nigerians to expect the details of this partnership with biNu over the next four weeks, “so we are looking at June definitely.”

Mr. Alao, who dwelt on ‘Opportunity and success analysis, operators perspectives’ stressed that the Etisalat’s innovation is one of the pillars, which begins by usually asking themselves questions; whether this product is innovative, will it solve some problems and push the boundaries of what have been existing in the market.

Bankole Alao with another discussant from Ghana
On the Etisalat’s role on mobile web ecosystem in the country, Mr. Alao said Etisalat provides one of the most revenue sharing formula for the content providers and business, especially start-ups; those who have ideas and those who have something to offer.

“We make sure you receive your pay when due and we have reputation of not owing our content partners based on our SLA - Service Level Agreement” he said, stressing that monetisation for start ups and operators is very high on the agenda of the telco.

Etisalat, he pointed out had since realised that needs partners, “so, that is why we are very open to people coming to us with ideas and services, which we would now push to our customers and add the extra value.”

The week-long 2013 edition of MobileWeb West Africa is expected to close, tomorrow, Friday.

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