" ITREALMS: SAP reiterates commitment to Nigerian market


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Wednesday, March 28, 2012

SAP reiterates commitment to Nigerian market

L-R Mr Richard Edet, Mr Tim Noble, and Mr Pfungwa Serima

As part of efforts to boost its investment and growth strategy in Nigeria, SAP has reiterated its commitment to the Nigerian market.

SAP is reputed for development of enterprise business application software that makes companies more efficient, more productive and more profitable.

Vice-President of SAP for Europe, Middle East and Africa (EMEA), Mr. Tim Noble gave this assurance in a chat with journalists in Lagos, during a working visit.

SAP, he said, is happy on the global front, adding that the company has grown very rapidly in the last four decades.

Noble also said that there are five key areas the company recorded exciting growth in terms of geography, namely Brazil, Russia, China, Middle East and Africa.

He hinted that the first is the whole layer of Applications and SAP’s goal is to make the world run better.

The second, he said, is SAP’s analytics; where they company gives a clear understanding of customers by providing solutions to businesses.
For, the third area is in the mobility and fourth is database and technology, whereas the fifth area is in the area of cloud.
Nigeria, he said, is one of the most important markets for SAP, stressing that they needed to grow this market by about a 100 people a year in SAP.

“We have to build more partners. Through SAP and appropriate partners, we will have significant growth throughout Africa,” he said.

Equally speaking, the managing director, SAP West Africa, Mr. Richard Edet, said SAP has seen significant growth in terms of revenue.

He pointed out that SAP is not only for big organizations, but rather provides solutions that could fit any customer in excess of 88,000 small medium enterprises world-wide.

“We have a customer of ours who operates from Alaba market. We also have a car dealer who is our customer,” Edet declared.
On SAP’s young professional scheme to Nigerians, he said, the company has an initiative to take graduates from university and train them. 

“We have several educational partners who deliver classroom lectures. We are also in talks with big organizations to train people,” he said.

In his submission, the Head of the Africa market unit, Mr. Pfungwa Serima, said the growth of SAP in the African continent that they were fortunate to have worked with good and quality partners.

“And we also partner with a lot of customers and our commitment to Nigeria is very important,” he said, stressing that SAP also invests in communities where they are doing business because it is not only about the company coming in to do business with indigenous organisation.

Remmy Nweke

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